Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

An OOH That Differentiates Jeep Compass from Other SUVs

The popular SUV brand Jeep has tapped into an upcoming trend in Indian music – hip hop – to create its latest and most-upbeat campaign Under the Hood to talk about the features of Jeep Com...

Singapore Grand Prix & Moove Light Starts an Innovative OOH Campaign

Recently, Singapore Grand Prix organisers have collaborated with Moove Media to install five illuminated 3D cars on the roofs of buses using lighting technology LumiWerkz as part of its out-of-home (O...

Gin Brand Launches Berry-Infused OOH Campaign

Havas won the advertising right for Corby which includes brands such as Polar Ice, Jameson and Beefeater. The campaign was aimed at putting together something eye-catching and inventive to accompany t...

Tubi Makes a Dig at Competition in a Cheeky OOH Campaign

Tubi, the ad-supported video on demand service (AVOD) has launched a quirky outdoor campaign. The installed billboards have content taking cheeky shots at paid services such as Netflix and Hulu which ...

Snapchat Launches First Major Global Advertising Campaign

Snapchat launched a global advertising campaign which included installing billboards in New York City, placing ads on Spotify and Pandora—and even infiltrating Instagram with an influencer campaign....

Co-op Starts Dynamic Digital OOH Campaign

UK based grocery chain, the Co-op, has started a nationwide dynamic digital out-of-home campaign that uses weather, time of day and location data, along with major events, to trigger contextually rele...

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