24-01-2022 09:01 AM

On 17th January 2022, IPAMA had convened the 121st Meeting of its Governing Council virtually, which was attended by majority of its members. The most important point, to organize the 15th PRINTPACK INDIA, was discussed and deliberated. Keeping in view the prevailing conditions and recommendations of the Exhibitors, Associate Partners and in consultation with the [Read More]

28-05-2019 08:05 AM

OOH billboards have been around for a very long time. However, in the current digital age, it is imperative that important measures are undertaken to make them more effective when it comes to advertising & driving sales. Scroll down to uncover four major features of a billboard to make them more appealing!  VISUAL APPEAL: Billboards [Read More]

28-05-2019 08:05 AM

The latest 162.5cm Océ Colorado 1650 launched by Canon builds on the breakthrough productivity, output quality and media versatility of the Océ Colorado 1640 while providing optimal performance for print service providers with a wide range of applications such as self-adhesive vinyl, wall coverings, canvasses and soft signage. There are numerous new features which make [Read More]

29-04-2019 10:04 AM

Out-of-Home is an important medium for brands to make consumers aware of their product. Also, for years heavyweight PVC-based billboards and banners are being used for the same. It is a known fact that PVC poses environmental risks as the manufacturing process releases harmful fumes. Moreover, the major problem is the disposal of PVC as [Read More]

13-04-2019 09:04 AM

The airport has an environment like no other, it is a place where people are alert, excited, receptive, and where advertising is a part of the journey. OOH advertising needs to be positioned at the right place to create engagement, and airports are a perfect place to install billboards and put your brand out there. [Read More]

1 2 3 9