UK based grocery chain, the Co-op, has started a nationwide dynamic digital out-of-home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant advertisements for over twenty of its summer food products. The DOOH campaign has been conceptualised by location marketing specialist Posterscope, in collaboration with Carat. The campaign is aimed to connect to people looking for delicious food as they plan to entertain friends and family at important moments throughout the summer months. The engaging campaign is activated through Posterscope’s Dynamic Scheduling platform, Liveposter, which will also include directional messaging to the nearest local Co-op store.