Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

IKEA’S Fundraising Campaign for Syria is Nothing Short of a Reality Check

In middle of luxury furnishings and plush comfortable modern home displays in a store of IKEA in Norway, customers suddenly stepped a small room with naked ceiling walls and no modern amenities. The s...