Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Food App Ritual Tests AdQuick’s Performance-Based OOH Format

The food ordering app Ritual beta tested the OOH solution offered by AdQuick, outdoor advertising solutions provider through a six-week SMS campaign running on street benches in downtown Los Angeles. ...

Boxi Truck Advertises an Insurance Company

Big trucks can be seen going around the city promoting Mercury Insurance. Putting advertisements on the truck already on the road for other companies are successfully creating a space within burgeonin...

JCDecaux Introduces Live Music Content On Digital Billboards

JCDecaux has collaborated with Southern Cross Austereo (SCA) in a digital out-of-home billboard campaign for the radio network, delivering live music prompts of songs currently playing on SCA’s Hit ...

McDonald’s Billboard Features Iconic Landmarks

McDonald’s launched an OOH campaign depicting Malaysia’s popular landmarks. These billboards are part of OOH advertising celebrating famous sights and sounds which are unique to each location....

Chase Distillery Starts OOH Campaign at Heathrow

Chase Distillery has started a travel retail out-of-home (OOH) advertising campaign at London Heathrow Airport Terminal 2 in collaboration with JCDecaux and world of duty free. The campaign titled ‘...

Adtower Starts DOOH Network in SuperValu Stores

The digital OOH Company Adtower Digital Media has collaborated with Musgrave-owned SuperValu to launch a national network of DOOH units in hundred stores around the country. The national digital netwo...

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