Havas won the advertising right for Corby which includes brands such as Polar Ice, Jameson and Beefeater. The campaign was aimed at putting together something eye-catching and inventive to accompany the launch of gin brand -Beefeater Pink. The OOH was driven to “paint the town pink” to stand out against all the other spirit advertising in the summer. The conventional mode of advertising usually means billboard-centric OOH installations, however, Havas went for wild postings on hoarding and other walls in the downtown Toronto core, featuring a unique twist. Besides the bold pink graphic, the ads were adorned with a three-dimensional strawberry. The berries were more than pretty – they also pumped a strawberry scent into the immediate surrounding area to trigger the senses and also engage the consumers.