This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

How retailers can use digital signage to improve the in-location experience?

The CEO of Raydiant, Bobby Marhamat expresses his views on how the retailers shall begin to plan on the customer retaining once everything re-opens and why shall Digital Signage be the center of attra...

Bosch Goes Strong on its OOH Strategy During Pandemic

Bosch’s brand recognition strategy during the COVID-19 pandemic was helped by a decision in 2017 to incorporate an out-of-home (OOH) in its marketing mix. The decision to bring OOH into the mix came...

Free Advertising on Digital Billboards Make Small Businesses Go ‘Up and Running’

A campaign to help small businesses bounce back after Covid-19 lockdown – by running free advertising on giant digital billboards across the country – has been hailed an ‘overwhelming’...

Unique OOH Campaign in Peru Raises Awareness on Skin Cancer

La Liga Contra el Cáncer, a public health initiative, used a roadside billboard campaign in Peru to raise awareness about the harmful effects of ultraviolet radiation, and communicated the dangers of...

An Inventive Billboard with A Twist Waiting Sunset

A billboard ad for BBC’s Dracula, impaled with stakes, slowly reveals its hidden image and turns creepier as the Sun sets. A BBC creative, the bloody clever Dracula, is the gothic masterpiece fr...

Guinness Dynamic, Digital OOH Campaign Was Designed to Promote Six Nations

Diageo stout brand, Guinness’ had initiated a nationwide digital, dynamic out-of-home campaign that was aimed at encouraging fans to settle in to match venues, pubs, bars or at home and take in a ga...

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