This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Metal / Tin makes a comeback as a viable and durable substrate for advertising display boards

Advertising display boards are placed for product visibility and brand positioning; to entice customers and inspire a purchase, or often convey environmental or socially important messages such as Dan...

3D Billboards: A Revolutionizing Trend

Creating impactful advertising campaigns is driving digital innovation to new heights, especially in the out-of-home (OOH) advertising arena. Billboards comprise an enormous part of the advertising ma...

Kolkata Metro generates Rs.14.43 cr from branding, signage, advertising during April-21-Jan22

In the month of January 2022 alone, the Kolkata Metro has earned Rs.4.42 crore from its non-fare revenue (NFR) initiatives such as advertisement, hoardings, signage etc. And during the period April 20...

“Amazon’s ‘On Box Advertising’ Campaign” – by Lily Shanker**

With millions of products being shipped worldwide thanks to eCommerce, packaging has come a long way from the plain cardboard cartons to customized boxes, all in an attempt to promote brand awareness ...

How retailers can use digital signage to improve the in-location experience?

The CEO of Raydiant, Bobby Marhamat expresses his views on how the retailers shall begin to plan on the customer retaining once everything re-opens and why shall Digital Signage be the center of attra...

Bosch Goes Strong on its OOH Strategy During Pandemic

Bosch’s brand recognition strategy during the COVID-19 pandemic was helped by a decision in 2017 to incorporate an out-of-home (OOH) in its marketing mix. The decision to bring OOH into the mix came...

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