Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Mobile-Activated Billboards to Launch Ariana Grande Series

Google collaborated with location-based experiences platform Landmrk to come up with an interactive billboard campaign as they launched an original four-part document series about popular pop singer A...

Hi-Tech Digital Bus Shelter Pops Up in Belagavi, Karnataka

With the advent of technology, it comes as no surprise that it is penetrating every sphere of our lives. Recently, Belagavi in Karnataka witnessed a hi-tech bus shelter where one can stay connected to...

Lidl Outsmarts Retail Rivals on Christmas with Billboards

Lidl, the Germany based supermarket chain came up with a guerrilla marketing campaign and took a jibe at their rival retailers such as Waitrose and Marks & Spencer. The innovative out-of-home post...

Red Bull Executes Dynamic OOH for Belfast Racing Showrun

The famous energy drink, Red Bull executed dynamic Out-of-Home (OOH) to advertise its Racing Showrun Event which showcased performances from Irish motoring royalty and 13-time Grand Prix Winner David ...

McDonald’s Broadcasts Collaboration with GrabFood Using OOH Campaign

McDonald’s flaunted their partnership with GrabFood as a complementary extension to their 24-hour McDelivery platform for better accessibility and customer experience. The popular fast food chain ca...

McDonald’s Sweden Simulated Dyslexia On Billboards to Raise Awareness

McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries. The popular burger chain came up with an inventive out-of-home...

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