Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Japan Witnesses First Cannabis Out-of-Home Advert

In a monumental move, Japan has approved the out-of-home advertising of medicinal drugs made from cannabis. The advertisement was produced by Dentsu for Elixinol’s hemp oil product, which is made...
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McDonald’s Helps Lower the Mercury with Temperature Sensitive OOH Campaign

With the sun shining brightly on us and raising the temperature, McDonald’s has come up with a temperature sensitive Digital Out-of-Home campaign for its McCafé Iced range, using PML Group’s Dy...
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Awareness About Human Trafficking Spread at Hampton Roads

Recently, billboards have been installed around Hampton Roads to spread awareness about human trafficking. The initiative is part of a campaign by Attorney General Mark Herring’s office. The billb...
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Giant Billboard Installed in Sweden That Feeds Birds

A unique initiative by sustainable society consultant company Ramboll in Sweden has installed a billboard which is focused on a sustainable society. With freezing temperatures and low food supplies, S...
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S-Class Mercedes Benz Arrives in India Through Airports

Two airports have been strategically chosen to broadcast the launch of the premium S-class Mercedes Benz in India. Delhi and Mumbai airport receive a lot of traffic hence innovative billboards have be...
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