Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Sydney Airport Boasts Largest Building Wrap in Australia

Sydney Airport collaborated with digital out-of-home company Wideopen Platform and unveiled Australia’s largest building wrap billboard. The building wrap spanning 1957 square meters covers the enti...

Billboard Promotes Series Mega Icons with Kamal Haasan Being Analyzed

National Geographic aired “Mega Icons” series that inferred the success stories of India’s different inspiring personalities. The first two featured at the series were actor-filmmake...

Digital Billboard Delivers Live Feed of Yukon’s Midnight Sun

Well, innovation knows no boundaries. This holds true in the case of the digital billboard placed along a highway in Vancouver. The billboard broadcasts a live image showing sunny Dawson City, Yukon u...

Weather Activated OOH Ads by Diageo to Drive Gin Sales

This summer Diageo is reaching out to gin drinkers in an inventive way. They have launched an OOH campaign that caters to digital ads based on the current weather. The campaign is focused on advertisi...

IKEA India Entices Hyderabad with Innovative Creative

When you are launching or opening your first store at a certain place it is vital that you opt for effective OOH. Keeping that in mind, Swedish furniture retailer, IKEA aggressively used the OOH adver...

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