Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Inventive Campaign by Shell which Stars Maserati on a Billboard

Shell Helix has come up with out-of-home marketing innovation as part of its ongoing campaign #DRIVEONPAKISTAN to a whole new level by putting up a life-sized 3D model of Maserati, an Italian luxury o...

McDonald’s Crops Arches, Directs People to the Closest McD

In a brand new campaign of McDonald’s from Cossette crops the iconic curvy Golden Arches to direct people to the nearest McDonald’s restaurants. The “Follow the Arches” campaign turns bits of ...

SpaceX Made History by Sending a Tesla Roadster in to the Space

It took a lot to digest looking at the image which is startling, incongruous and incredible. Apparently a car floats in space and at the wheel is a spacesuit with a seatbelt on. The plan was engineere...

A 70-Acre Field Turns Into a Giant Billboard to Promote Natural Meat

The campaign by Havas Canada was to promote Canadian meat producer Greenfield Natural Food Company which turned a 70-acre hayfield into a “sustainable billboard” in a stunt to foster its natural c...

Inventive “Auto Prachaar” by Fevicol is a Funny Respite in Traffic

Pidilite Industries Limited is an Indian-based adhesives manufacturing company. Pidilite markets the Fevicol range of adhesives. Recently, Fevicol came up with a catchy and funny one-liner. The advert...

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