Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

McDonald’s Sweden Simulated Dyslexia On Billboards to Raise Awareness

McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries. The popular burger chain came up with an inventive out-of-home...
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JCDecaux and Zaha Hadid Design Transforms OOH into Public Art

Recently, JCDecaux completed a unique piece of out-of-home in London designed by Zaha Hadid Design. Hadid is an award-winning architect famed for designing modern-style buildings. Basically, the proje...
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Junkee Media Starts Campaign Displaying Real-Time Feeds of Trending Topics

Youth publisher Junkee Media is promoting its flagship title Junkee.com with a latest and unique national campaign displaying real-time feeds of trending topics from the news website. The newest campa...
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Colors Promotes its Epic Love Saga Daastan–E–Mohabbat

Colors launched the greatest love story there ever has been: Dastaan-E-Mohabbat | Salim Anarkali. Its larger than life promotions bring alive the Mughal empire with its distinctive culture and unrival...
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Sydney Airport Boasts Largest Building Wrap in Australia

Sydney Airport collaborated with digital out-of-home company Wideopen Platform and unveiled Australia’s largest building wrap billboard. The building wrap spanning 1957 square meters covers the enti...
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