Using an easy to use advertising panel for dispensing free sunscreen, Neutrogena® was able to woo passers-by in Melbourne, who stopped by to take a tiny bottle of sunscreen onto their palms. Leading outdoor advertising company JCDecaux and media agency UM created the innovative, special-build panel that dispenses sample-size sunscreen bottles.
The campaign was launched during the Australian Open finals week when the city swells with visitors and locals. The panel, located at the busy Flinders and Swanston streets tram stop, provided commuters with a 14mL bottle of NEUTROGENA’s® new Ultra-Sheer Dry-Touch Sunscreen Lotion with just the push of a button.