Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Coke Goes Big with Covid Social Distancing in Times Square

Coca-Cola bought an ad in New York City’s Times Square and extended the space between the letters that spelt its brand. The message is clear: Coca-Cola wants you to respect social distancing.  Not ...
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Burger King Removes ‘Whopper’ From Its Signage In Its ‘Stay Home’ Message

Burger King UK modifies its ‘Home of the Whopper’ label as it temporarily shutters stores. The brand was the latest to jump in with an image of an altered storefront sign featured on its s...
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McDonald’s Ad Shows its Yellow M Splits into Two Referring to Social Distancing

McDonald’s Brazil has altered its sign in which the Golden Arches were shown slightly separated to encourage social distancing. The separated arches only appeared on the brand’s Brazilian social a...
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Reddit Cofounder Bought A Covid-19 Billboard In Times Square

The Reddit co-founder and venture capitalist Alexis Ohanian bought a billboard in the heart of New York telling people to help slow the spread of COVID-19 by staying home and away from crowds. The bil...
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Audi Opts to Separate Its’ Logo’s Four Circles to Promote Social Distancing

Audi has separated their four circles that present their brand promoting social distancing, and it added the slogan, ‘Audi. Keep Distance’ Meanwhile, Audi featured a gif of its original ring logo,...
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Nike Rallies Sports Fans to ‘Play Inside, Play for the World’

As gyms around the world closed due to the coronavirus pandemic, people have been trying all manner of ways to stay fit while being mostly stuck at home. A good example is Nike, which put out a campai...
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