Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Unconventional Concept of 3D-Printed Pods Offers Housing For NYC’s Homeless

As the population is growing in big cities there is a tremendous rise of people living on the street. The famous design studio Framlab came up with this great concept which displays how to create tiny...
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Peculiar & Intelligent Ad Campaign by Bermuda Which Employs Vehicle Recognition

Media Agency Group & Bermuda Tourism has started ground-breaking multimedia campaign featuring vehicle recognition technology. This recent campaign has highlighted Bermuda tourism successfully thr...
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Stuck in a Traffic: McDonald’s is There to Save You

It is really painful being stuck in traffic after a hard day at work. Capitalizing on this McDonald’s, one of the largest fast-food chains has come up with a unique ad, targeting on-goers to pull ov...
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Otrivin Brands Itself Through Smart & Creative Sneezing Nose Billboard

APN Outdoor’s innovative XtrackTV, came up with this creative outdoor campaign for Otrivin, which is basically a nasal spray used for local treatments such as nasal congestion.  It had a technical ...
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Inventive & Effective Billboards for Safety by Department of Transportation

Road accidents can be prevented by taking effective measures by both individuals and the government. With that initiative, the state departments of transportation in US have come up with creative bill...
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Countdown Begins: How Many Sleeps Until Christmas?

In order to celebrate the festive season and create interest among the shoppers main motorway Super stops’ and convenience-forecourts entrances around the country are now welcomed by Digitowers, ful...
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3D Printing: Power to Engage Customers

Paris-based sign and display company, METROPOLE, 3D printed the life-size replica of the much-loved Corto Maltese – an Italian adventure comic book series named after the an enigmatic sea captai...
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Eco Friendly and Healthy Campaign Named “Plug in–Pedal & Play” Started by MOVE

MOVE, in collaboration with the Malta InternationalAirport, installed a two-bike charging station at the SkyParks Business Centre. Basically, meant for serving dual purpose namely: generating cleane...
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IKEA Starts Awareness Campaign About the Devastation Caused by Syrian War

IKEA, the furniture giant along with Red Cross Norway jointly started a campaign in order to draw compassion from shoppers, towards the victims of SYRIAN war. The store has built a replica of a war ...
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The North Face Starts a Fundraising Campaign Through “Walls are Meant For Climbing”

Walls are meant to unite us rather than divide. The brand, North Face introduced a global campaign, highlighting the sport of climbing eventually making it more accessible for people. The campaign is ...
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The World’s FIRST GIGANTIC 3D Robotic Billboard Installed by Coca-Cola

Well, as they say looks matter. In keeping with it, CocaCola has surprised us all by installing a mammoth robotic billboard at Times Square, New York. The project took four years to develop which ha...
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Netflix’s Latest “Stranger Things” Uses Fictional Hawkins Power and Light to Advertise

Hawkins Power and Light plays an important role in Netflix’s “Stranger Things”, and in anticipation of the release of the show’s second season, the streaming platform created a sly & in...
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