Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

CALM Launches A Campaign Against Living Miserably – Call for Help

Suicide has been one of the biggest killers of men in the UK. To deal with this issue, Campaign Against Living Miserably (CALM) launched their Awareness campaign Call for Help recently for those who w...
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An Outdoor Advertising To Commemorate Bapu’s 150Th Birth Anniversary

This Gandhi Jayanti, Tata Salt launched a campaign, let’s pledge to walk on Bapu’s (Mahatma Gandhi) path and make India clean. It was to mark the 150th birth anniversary of Father of The Nation. T...
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The New Peugeot E-208 Billboard Recycles The Noise, Silences The City!

The Peugeot billboard evinces that the future isn’t only exciting, it is also quieter. Peugeot, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with pi...
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This Billboard Ad is Unique as It’s Painted with Ink Made from Fumes

Graviky Labs has launched a successful kickstarter campaign, which is painted with AIR-INK – an innovative ink made from air pollution. To develop this ink, a device was set up to capture partic...
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Billboards Showing Eco-friendly Route to IKEA’s Most Sustainable Store

Mother created an intriguing approach with billboard advertising in order to promote IKEA’s new Greenwich store, the most sustainable IKEA store ever. The ad agency devised a campaign that was a...
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An OOH That Differentiates Jeep Compass from Other SUVs

The popular SUV brand Jeep has tapped into an upcoming trend in Indian music – hip hop – to create its latest and most-upbeat campaign Under the Hood to talk about the features of Jeep Com...
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