Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Taco Bell’s OOH Billboard Dispenses Nacho Cheese

Taco Bell Canada started an innovative campaign which consisted of a billboard dispensing nacho cheese, referred to as the Cheesiest Billboard, to celebrate the launch of its Nacho Cheese Naked Chic...

Jetstar Installs Eye-Tracking Digital Billboards

Jetstar, the Australian low-cost airline installed two ‘INNOVATE’ panels in Melbourne’s Southern Cross Station and Sydney’s George Street in collaboration with OOH Company, JCDecaux. The in...

AIB Unveils Ireland’s Biggest OOH Billboard

As part of OOH campaign, Allied Irish Banks (AIB) unveiled a customised billboard of a full width of 240 sheets located in Ranelagh, making it the largest custom build ever produced in the Irish ma...

Ooh! Media Installs 24-Hour Billboard for Jeep

Jeep’s new Cherokee billboard was highlighted using light shining through the advert. The ad was developed by Cummins & Partners for Jeep Australia for the new Jeep Cherokee and placed on Ooh...

McDonald’s Starts an Innovative Campaign

McDonald’s started an innovative OOH campaign integrated with dynamic capabilities to help settle the debate that has been stirring since it launched the Big Mac with bacon – Is a Big Mac still...

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