McDonald’s launched an OOH campaign depicting Malaysia’s popular landmarks. These billboards are part of OOH advertising celebrating famous sights and sounds which are unique to each location. The visuals are constructed using McDonald’s food items such as fries, burgers, nuggets and ice cream The innovative billboard depicts a billboard with two sundae cones joined by a single fry depicting the Petronas Twin Towers with the caption “Semoga kita berjumpa lagi di Kuala Lumpur” (May we meet again in Kuala Lumpur). Other locations include the Penang Bridge, Sunway Pyramid, turtle nesting in Terengganu, and Batu Caves, were also showcased on different billboards all across the city.