By implementing guerrilla marketing, you don’t need a big budget to attract the same number of customers within the same period of time. Basically, guerrilla marketing means working behind the camera in order to capture the imagination of a large number of people going about their daily routine. For example, a quirky graphic on a park bench or side of a bus or a clever graphic on the bus shelter will definitely get your brand seen and remembered. It can be seen by a hand full of people however if good enough it could be shared by millions on social media. The correct implementation is very important for guerrilla marketing as it has to be unique and creative all the time. To use it more effectively, always think of an easy way to advertise at low cost.
Nike prompts people to run rather than sit on the bench indirectly promoting their brand
Mc Donald’s French fries as Zebra Crossing attracts people on foot effectively
3M security glass company kept real bills at a bus shelter to prove their effectiveness
Absolute marketing their lemon drop using a bus shelter to attract travelers
Samsung uses the backside of the Lorry to promote its new range of TV in a clever way
