4 Important Attributes Which Will Help Billboards Turn More Engaging!

OOH billboards have been around for a very long time. However, in the current digital age, it is imperative that important measures are undertaken to make them more effective when it comes to advertis

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Green Printing Made Easier by Walki Group

Out-of-Home is an important medium for brands to make consumers aware of their product. Also, for years heavyweight PVC-based billboards and banners are being used for the same. It is a known fact tha

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Four Reasons Why Airport Advertising Works!

The airport has an environment like no other, it is a place where people are alert, excited, receptive, and where advertising is a part of the journey. OOH advertising needs to be positioned at the ri

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Three Reasons Why Web Series are Using Billboards as a Marketing Tool!

Outdoor is one of the oldest advertising medium as well as the most effective one. The roads of metro cities such as Delhi, Mumbai & Bengaluru are lined up with various OOH billboards advertising

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Five Points about Billboard Extensions Which Will help you Understand Them Better!

Out-of-home advertising is the most classical way of marketing. With people spending more and more time outside their homes due to work travel or being stuck in traffic, OOH has turned into a very eff

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How Samsung Advertised by Installing Massive Billboards at Different Locations across the World

The Samsung’s new Galaxy S9 has attracted worldwide attention since its March launch. Also, it is known that out-of-home campaign plays an integral role in driving sales as well as targeting custome

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