Here is the list of 3 unique and different advertising ways used by Burger King to get noticed and stand-out among the tough competition.
- Flame Grilled Since 1954: Burger King’s advertising has reached new levels over the years. In one of its print advertising campaign, the fast food chain featured photographs of actual restaurant that had caught fire in a recent year. The photo shows Burger King aflame in Oregon, serve (somewhat sadistically) remind people that the brand takes its flame-grilling seriously.
- BURGER KING Using Polling Station in Singapore: Burger King the popular American global chain of hamburger fast food restaurants came up with an interactive digital signage to engage the passersby in Singapore. The customers were asked to choose the best between the two burger options given. The campaign not only produced interest however also generated engagement.
- Ambush Marketing by Burger King: As the name indicates, ambush marketing involves the activities performed to ambush or weaken the sponsorship of a competitor who has a legal right to an event. When done well, it creates an impression in the mind of on-lookers that the team who has ambushed is the real event sponsors and not the other way round. For example, Burger King ambushed its competitor KFC by putting up this hoarding without legally violating laws.