Category: Advertising
4 Important Attributes Which Will Help Billboards Turn More Engaging!
OOH billboards have been around for a very long time. However, in the current digital age, it is imperative that important measures are undertaken to make them more effective when it comes to advertis
READ MORE
Green Printing Made Easier by Walki Group
Out-of-Home is an important medium for brands to make consumers aware of their product. Also, for years heavyweight PVC-based billboards and banners are being used for the same. It is a known fact tha
READ MORE
Four Reasons Why Airport Advertising Works!
The airport has an environment like no other, it is a place where people are alert, excited, receptive, and where advertising is a part of the journey. OOH advertising needs to be positioned at the ri
READ MORE
Three Future Trends in DOOH Which Will Revolutionise Advertising
Digital out-of-home (DOOH) has evolved over time. The invention of new technologies as well as progression of the existing one has transformed out-of-home advertising. Scroll down to learn about the f
READ MORE
Interactive OOH Campaign With ‘Shattering Glass’ Rolled Out by Ben & Jerry’s
Ben & Jerry’s, is the world-famous American company that manufactures ice cream, frozen yogurt, and sorbet. The company was founded in 1978 in Burlington, Vermont, and sold to Anglo-Dutch co
READ MORE
How Netflix India is Using OOH to Instigate Viewership for their New Series
Netflix India which has turned into a popular online streaming platform is set to launch its first original series in the country. The series named Sacred Games is based on Vikram Chandra’s novel an
READ MORE