Out-of-Home is an important medium for brands to make consumers aware of their product. Also, for years heavyweight PVC-based billboards and banners are being used for the same. It is a known fact that PVC poses environmental risks as the manufacturing process releases harmful fumes.
Moreover, the major problem is the disposal of PVC as it is not bio-degradable, leaving incineration or dumping it in landfills as the only option. This, in turn, releases dangerous toxins into the environment. Therefore, it is imperative that alternatives are being brought in the OOH sector to make the environment green.
One of the eco-friendly solutions offered by Walki Group, a prominent international producer of technical laminates and protective packaging materials has introduced the Walki Print Media XXL family of products. This product offers ‘green’ printing and imaging solutions.
The product has been created using extremely light, tear resistant and recyclable raw materials; the Walki Group has developed new ‘green’ print media by combining specific base materials and functional polymers. Additionally, they weigh less than 50% the weight of traditional PVC products, making transportation, storage and handling a lot easier.
Walki Print Media XXL family of products demonstrates environmental awareness and responsibility, both of which are important factors which drive the customers to choose products with the lowest carbon footprint possible. And producing them locally in the European market within the proximity of the customer base also adds important value.