Category: OOH campaign
4 Important Attributes Which Will Help Billboards Turn More Engaging!
OOH billboards have been around for a very long time. However, in the current digital age, it is imperative that important measures are undertaken to make them more effective when it comes to advertis
Green Printing Made Easier by Walki Group
Out-of-Home is an important medium for brands to make consumers aware of their product. Also, for years heavyweight PVC-based billboards and banners are being used for the same. It is a known fact tha
Four Reasons Why Airport Advertising Works!
The airport has an environment like no other, it is a place where people are alert, excited, receptive, and where advertising is a part of the journey. OOH advertising needs to be positioned at the ri
Three Reasons Why Web Series are Using Billboards as a Marketing Tool!
Outdoor is one of the oldest advertising medium as well as the most effective one. The roads of metro cities such as Delhi, Mumbai & Bengaluru are lined up with various OOH billboards advertising
Three Future Trends in DOOH Which Will Revolutionise Advertising
Digital out-of-home (DOOH) has evolved over time. The invention of new technologies as well as progression of the existing one has transformed out-of-home advertising. Scroll down to learn about the f
Mini Starts a New OOH Campaign Which Taps Contextual Data Insights for an Effective Creative
Mini Australia launched a latest digital OOH campaign utilizing a combination of geographic and contextual data sets in order to deliver a more dynamically targeted content to consumers.
The latest ca