The airport has an environment like no other, it is a place where people are alert, excited, receptive, and where advertising is a part of the journey. OOH advertising needs to be positioned at the right place to create engagement, and airports are a perfect place to install billboards and put your brand out there. Scroll down to uncover four important reasons which make airport advertising really effective!
- Airport passengers are an alert and receptive audience. They are travelling with a positive mindset henceforth, airports make a captive setting. This, in turn, helps brands to get noticed easily.
- Airport passengers are mostly affluent as most of them are travelling internationally. Shopping for them is a travel experience and they are eager to buy stuff which is generally not available elsewhere.
- In the captive airport environment, passengers often spend time on the same spots and wait for flights. They will often perceive innovative and eye-catching airport advertising as entertainment and it would eventually create a brand recall value.
- Moreover, the airport audience is set to grow as the world becomes increasingly globalised as air travel improves and becomes more accessible.
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