This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Innovative OOH Campaign Beckons UK to Donate Blood

Clear Channel and 23red, alongside NHS Blood and Transplant  (NHSBT), launched a unique campaign across digital out-of-home (DOOH). The campaign used live data from local donor centres along with ...

Fluxaxis Employs Large Format 3D Printing to Increase Blood Cancer Awareness

The UK-based digital manufacturing service provider, Fluxaxis, has two 3D printed life-size master figures that played an integral role in a recent ‘Make Blood Cancer Visible’ campaign for th...

Tinder India’s Latest OOH Campaign Targets Men

Recently, Tinder the popular dating app started an outdoor campaign using popular memes and displaying them on billboards and hoardings all across big cities. The image and content on the billboa...

Vinyl Wrapped Train Coaches Promote Kumbh 2019

Kumbh Mela, the largest congregation of pilgrims on the Earth, is being held in Prayagraj this year. The event will see crores of devotees from across the country taking a dip in Triveni Sangam, th...

Billboard with Air Purifier at London’s Marylebone Station

With the installation of four large billboards featuring air purifying technology, London’s Marylebone Station is all set to turn into a clean air zone. The initiative is meant to create a cleaner e...

Cluster Advertising by Nykaa to Market Cosmetics

Cluster advertising has been prevalent for many years. However, recently it has picked up due to several reasons, one being that people spend more time out of their homes and traversing through heavy ...

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