The CEO of Raydiant, Bobby Marhamat expresses his views on how the retailers shall begin to plan on the customer retaining once everything re-opens and why shall Digital Signage be the center of attraction in extending the opening hours of any retail location.
Raydiant is the number one in-location experience management platform in the world, based in the United States of America.
Retailers have faced unending challenges this past year, to make the shoppers’ experience unforgettable is getting tougher day by day. For the retail sector to excel before the pandemic meant to capture the customers’ attention and direct them to purchase the products. But now the situation has changed. The aspect of safety has come into the picture as it the most crucial part to be considered.
Success will now also include ensuring that the customer feels safe while entering your store, restaurant, or any other property. Online shopping has replaced in-store shopping to encourage social distancing. Hence, retailers would need to convince customers that their in-store shopping experience does not come with any health risks.
Digital signage is certainly the most unique way of getting the business back in the post-pandemic world. Advanced technology has been a powerful tool to attract customers with a certainty of safety.
Customers ready to return to (safe) in-store retail
Americans are done with the fact of doing everything from their couch. Be it ordering online lukewarm food or getting limited access to shopping on virtual platforms. In a situation like this, it is essential that the retail sector be ready to cast an impression of replacing the virtual shopping experience with the real one. The benefits of having a trial room, fresh meal off the grill, overall touch and feel of the entire real-time experience are major plus points to be considered.
Digital signs will help ensure the safety measures like wearing a mask and maintaining social distancing via its communication methods. These can also be used as a reminder that the store floors are sanitized after every particular duration. Digital messages concerning the safety of visitors can be showcased inside as well as outside of the store/restaurant/outlet.
Signage can be sterile without being too sterile
What is the main reason a customer would love to consider real-time shopping? Is it the warmth, the excitement? You probably didn’t come up with the sterile option. But that would be one of the considerations for customers now. Along with the flawless shopping experience, it shall now be of great importance to include health safety measures.
It is now very much required to communicate about health & cleanliness standards and we have already shared information above on how Digital Signage is a powerful communication tool. Retailers can use the same content (brand image, logos, colors, etc.) to create an impact via Digital Signage similar to pre-pandemic.
It is entirely based on technology and hence requires no human touch to manage or make any changes particularly signage or the message to be displayed on the same. Multiple digital signage can be accessed from just one location.
As retailers put behind the year 2020 and look forward to the rejuvenation in the coming time, the role of digital signage will be essential.