Advertising display boards are placed for product visibility and brand positioning; to entice customers and inspire a purchase, or often convey environmental or socially important messages such as Danger, No parking, No tress passing, Do not spit, Save Water, Do not use plastic, etc. One would easily notice such display boards in railways stations, bus shelters, airports, shopping malls, educational institutes, factories, commercial offices, or roads…
These display boards are printed on a different substrate, paper (and pasted on a rigid substrate), paper board, plastic, acrylic, sunboard, sunpack, and metal (Tin). Among all, tin is the old method which is now making a comeback. After the advent of new-age substrates such as PVC or sunpack, sunboard, acrylic etc, Tin had lost its shine. However, there are few PSPs across India who are aggressively promoting metal-based advertising boards. Two examples are: Vadorara based Ashok Products and Hyderabad based Add Kolors. Add Kolors is even exporting 60000 sheets per month to Zambia (for Borewell company promotion). While the former uses metal offset and flatbed digital printing, the latter uses screen printing and flatbed digital to print these metal boards.
These PSPs say that there are many advantages of using Tin as a substrate for display boards. “These display boards with vibrant color/designs, placed at Point of Sale or even at public places, as may be the case, bring quick impact and of course, it is a long-lasting, says Jagdish Purswani, Partner of Ashok Products, Vadodara.
Corroborating his views, Surendar Nallapu, Proprietor of Add Kolors, Hyderabad, says: “Sunpack, PVC or sun board sheets are not long-lasting and get deteriorated very fast. Metal boards can be reused for the next campaigns by simply changing the brand signs or wiping out the prints and reprinting with new content. These days many of our customers requiring long-lasting campaigns prefer Tin for printing display boards.”