OOH billboards have been around for a very long time. However, in the current digital age, it is imperative that important measures are undertaken to make them more effective when it comes to advertising & driving sales. Scroll down to uncover four major features of a billboard to make them more appealing!
- VISUAL APPEAL: Billboards have attracted attention mainly due to their sheer size however; an important factor is visual appeal which will facilitate engagement of the onlookers. In a short attention span of onlookers, it is of utmost importance that OOH billboard designs are visually engaging, without necessarily taking away the message you are trying to send.
- SIMPLICITY: Although you want to have the wow factor in the billboards, it doesn’t generally mean that the whole billboards are filled with design elements. It is important to note that sometimes a simple design, is what makes billboards visually attractive and successfully engages passersby.
- STIMULATING CONTENT: A billboard ad with a call to action or encouragement will be able to provide positive results as they prompt onlookers to take action. The ads without any stimulating content will fail to persuade the consumer about your product/brand.
- CONSISTENCY: Another factor which can play an important role in generating positive results is that your billboards ads are consistent with your entire marketing strategy. Although, billboards are a standalone platform but linking it with your entire advertising campaign will ensure maximum impact.