CASE STUDIES

International

An Inventive Billboard with A Twist Waiting Sunset

A billboard ad for BBC’s Dracula, impaled with stakes, slowly reveals its hidden image and turns creepier as the Sun sets. A BBC creative, the bloody clever Dracula, is the gothic masterpiece from Bram Stoker, which is the c...
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International

Guinness Dynamic, Digital OOH Campaign Was Designed to Promote Six Nations

Diageo stout brand, Guinness’ had initiated a nationwide digital, dynamic out-of-home campaign that was aimed at encouraging fans to settle in to match venues, pubs, bars or at home and take in a game with a pint of the black st...
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Blog National

Metal / Tin makes a comeback as a viable and durable substrate for advertising display boards

Advertising display boards are placed for product visibility and brand positioning; to entice customers and inspire a purchase, or often convey environmental or socially important messages such as Danger, No parking, No tress pass...
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Blog National

3D Billboards: A Revolutionizing Trend

Creating impactful advertising campaigns is driving digital innovation to new heights, especially in the out-of-home (OOH) advertising arena. Billboards comprise an enormous part of the advertising market, and over the years we’...
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National

Kolkata Metro generates Rs.14.43 cr from branding, signage, advertising during April-21-Jan22

In the month of January 2022 alone, the Kolkata Metro has earned Rs.4.42 crore from its non-fare revenue (NFR) initiatives such as advertisement, hoardings, signage etc. And during the period April 2021 to January 2022, the Metro ...
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National

“Amazon’s ‘On Box Advertising’ Campaign” – by Lily Shanker**

With millions of products being shipped worldwide thanks to eCommerce, packaging has come a long way from the plain cardboard cartons to customized boxes, all in an attempt to promote brand awareness and brand loyalty. In 2015, Am...
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International

How retailers can use digital signage to improve the in-location experience?

The CEO of Raydiant, Bobby Marhamat expresses his views on how the retailers shall begin to plan on the customer retaining once everything re-opens and why shall Digital Signage be the center of attraction in extending the opening...
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Bosch Goes Strong on its OOH Strategy During Pandemic

Bosch’s brand recognition strategy during the COVID-19 pandemic was helped by a decision in 2017 to incorporate an out-of-home (OOH) in its marketing mix. The decision to bring OOH into the mix came largely from looking at iconi...
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Free Advertising on Digital Billboards Make Small Businesses Go ‘Up and Running’

A campaign to help small businesses bounce back after Covid-19 lockdown – by running free advertising on giant digital billboards across the country – has been hailed an ‘overwhelming’ success. When New Zealand was...
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Unique OOH Campaign in Peru Raises Awareness on Skin Cancer

La Liga Contra el Cáncer, a public health initiative, used a roadside billboard campaign in Peru to raise awareness about the harmful effects of ultraviolet radiation, and communicated the dangers of unprotected exposure to the s...
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International

An Inventive Billboard with A Twist Waiting Sunset

A billboard ad for BBC’s Dracula, impaled with stakes, slowly reveals its hidden image and turns creepier as the Sun sets. A BBC creative, the bloody clever Dracula, is the gothic masterpiece from Bram Stoker, which is the c...
read more
International

Guinness Dynamic, Digital OOH Campaign Was Designed to Promote Six Nations

Diageo stout brand, Guinness’ had initiated a nationwide digital, dynamic out-of-home campaign that was aimed at encouraging fans to settle in to match venues, pubs, bars or at home and take in a game with a pint of the black st...
read more
Blog National

Metal / Tin makes a comeback as a viable and durable substrate for advertising display boards

Advertising display boards are placed for product visibility and brand positioning; to entice customers and inspire a purchase, or often convey environmental or socially important messages such as Danger, No parking, No tress pass...
read more
Blog National

3D Billboards: A Revolutionizing Trend

Creating impactful advertising campaigns is driving digital innovation to new heights, especially in the out-of-home (OOH) advertising arena. Billboards comprise an enormous part of the advertising market, and over the years we’...
read more

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EVENTS

National

Label industry looks forward to pamex 2024 Mumbai!

World over the growth in the printing industry is driven by a flourishing label and packaging segment. The trend is also visible in India as it witnesses new innovations, mergers, expansions and even diversification of other printers i...
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INNOVATIVE CONCEPTS

Coke Goes Big with Covid Social Distancing in Times Square

Coca-Cola bought an ad in New York City’s Times Square and extended the space between the letters that spelt its brand. The message is clear: Coca-Cola wants you to respect social distancing.  Not only is the choice to buy an out-of...
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