CASE STUDIES

Blog National

Metal / Tin makes a comeback as a viable and durable substrate for advertising display boards

Advertising display boards are placed for product visibility and brand positioning; to entice customers and inspire a purchase, or often convey environmental or socially important messages such as Danger, No parking, No tress pass...
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Blog National

3D Billboards: A Revolutionizing Trend

Creating impactful advertising campaigns is driving digital innovation to new heights, especially in the out-of-home (OOH) advertising arena. Billboards comprise an enormous part of the advertising market, and over the years we’...
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National

Kolkata Metro generates Rs.14.43 cr from branding, signage, advertising during April-21-Jan22

In the month of January 2022 alone, the Kolkata Metro has earned Rs.4.42 crore from its non-fare revenue (NFR) initiatives such as advertisement, hoardings, signage etc. And during the period April 2021 to January 2022, the Metro ...
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National

“Amazon’s ‘On Box Advertising’ Campaign” – by Lily Shanker**

With millions of products being shipped worldwide thanks to eCommerce, packaging has come a long way from the plain cardboard cartons to customized boxes, all in an attempt to promote brand awareness and brand loyalty. In 2015, Am...
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International

How retailers can use digital signage to improve the in-location experience?

The CEO of Raydiant, Bobby Marhamat expresses his views on how the retailers shall begin to plan on the customer retaining once everything re-opens and why shall Digital Signage be the center of attraction in extending the opening...
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Bosch Goes Strong on its OOH Strategy During Pandemic

Bosch’s brand recognition strategy during the COVID-19 pandemic was helped by a decision in 2017 to incorporate an out-of-home (OOH) in its marketing mix. The decision to bring OOH into the mix came largely from looking at iconi...
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Free Advertising on Digital Billboards Make Small Businesses Go ‘Up and Running’

A campaign to help small businesses bounce back after Covid-19 lockdown – by running free advertising on giant digital billboards across the country – has been hailed an ‘overwhelming’ success. When New Zealand was...
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Unique OOH Campaign in Peru Raises Awareness on Skin Cancer

La Liga Contra el Cáncer, a public health initiative, used a roadside billboard campaign in Peru to raise awareness about the harmful effects of ultraviolet radiation, and communicated the dangers of unprotected exposure to the s...
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International

An Inventive Billboard with A Twist Waiting Sunset

A billboard ad for BBC’s Dracula, impaled with stakes, slowly reveals its hidden image and turns creepier as the Sun sets. A BBC creative, the bloody clever Dracula, is the gothic masterpiece from Bram Stoker, which is the c...
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International

Guinness Dynamic, Digital OOH Campaign Was Designed to Promote Six Nations

Diageo stout brand, Guinness’ had initiated a nationwide digital, dynamic out-of-home campaign that was aimed at encouraging fans to settle in to match venues, pubs, bars or at home and take in a game with a pint of the black st...
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EVENTS

National

Label industry looks forward to pamex 2024 Mumbai!

World over the growth in the printing industry is driven by a flourishing label and packaging segment. The trend is also visible in India as it witnesses new innovations, mergers, expansions and even diversification of other printers i...
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INNOVATIVE CONCEPTS

Coke Goes Big with Covid Social Distancing in Times Square

Coca-Cola bought an ad in New York City’s Times Square and extended the space between the letters that spelt its brand. The message is clear: Coca-Cola wants you to respect social distancing.  Not only is the choice to buy an out-of...
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