Issues Category: Cover Story
As the urban market gradually moves towards saturation, marketers have started eyeing the rural population for increasing the sales of their products. With easy access to internet and mobile phones, t
During an online panel discussion, experts and stakeholders agreed that the signage industry needs to stand united in this time of crisis and work in tandem to emerge as winners, beating all odds.
For a marketer, it is very important to know how to make the optimum use of their budget and spend it in the right direction. It is also crucial to understand which mediums will fetch them the best re
In order to confront the growing issue of sustainability, the approach of signage fraternity as a whole is pretty focused towards maintaining overall eco-friendly attributes.
Sustainability is a topic
The future of digital printing is not bound to stick to any particular technology forever, but UV is expected to rule over the signage industry for now.
Signage is a traditional promotion