Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Cab Service Prompts New Yorkers to Take a ‘Staycation’

New York is an exciting city. Also, there are many local places to see and enjoy. Hence, Lyft which is an on-demand transportation company based in San Francisco, California is encouraging the New Yor...

Almond Breeze Deliver User-Generated Content In OOH Campaign

Almond Breeze is an almond milk brand that is celebrating the creations made by its social media fans by displaying the tastiest in its latest DOOH campaign. The brand’s new OOH campaign which saw f...

Digital Street Campaign by Dyslexia Association to Spread Awareness

Facial detection technology on digital out-of-home (OOH) screens was used to give the public a sense of what it is like to live with dyslexia in London. The dynamic long-form text that appears on the ...

Inverted Billboard in Bengaluru Draws Attention

Inverted advertisements often ring bells in a negative way however, this ad agency’s reason to flip the poster will definitely make you laugh. The inverted billboard was an ad for a mobile compan...

Facebook Advert Aimed to Refurbish Its Image

Facebook has experienced a rough year when it comes to public sentiment. The company was the focus of intense backlash from their users basically angered by scandals and lack of transparency. They ...

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