This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Inventive Use of Pop Culture by Zomato As An Outdoor Campaign

Beating the competition not only requires hard work but also being innovative in marketing. The latest outdoor campaign by Zomato which is heavily inspired by pop culture is certainly an example of th...
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‘Netflix is a Joke’- An Innovative Campaign Broadcasting Increase in Comedy Series

Netflix is not leaving any stone unturned to increase its viewership. In this age of fast life as well as attention span decreasing tremendously it is apparent that innovative ideas are going to be im...
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Kansai Nerolac Starts An Appealing OOH Campaign ‘#ASHADEBETTER’ At The Chhatrapati Shivaji International Airport, Terminal1

Every company needs to be unconventional and creative when it comes to promoting their brand. Kansai Nerolac Paints Ltd (KNPL) started an on-ground campaign at the Terminal 1 of the Chatrapati Shivaji...
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Recognition Technology Used by Piccadilly Circus Billboard to Deliver Targeted Adverts

Digital billboards have become most sought after medium to advertise brands. Reinvention is a requisite when it comes to advertising & marketing. A new digital billboard in London’s Piccadil...
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Avery Dennison Bring Life to Walls by Using Vinyl Films

Paint is the most sought after solution whenever businesses or individual consumers think of revamping their retail or personal interior space. Though it’s the most common trend, there are variou...
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Launch of New WEGE POPS Promoted Using Mop/Up Kiosks

Out-of-Home advertising has its own charm & benefits. The glimpse of which was recently seen in Helsinki, Finland. The promotion of WEGE POPS ice cream was carried on by MKTG Event Company, ...
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Echo Technology by Lightvert LTD is Here To Market Your Brand

With the technological advances it is imperative that advertising gets updated too. The newer the technique to advertise, the popular your brand might get. The billboards and hoardings are integr...
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Ignis Ignites a Drive Challenge to Advertise Itself

The newer your campaign the greater publicity it will draw. Ignis, Nexa, totally believes in following that. Keeping with the unconventional trait of advertising, recently they came up with ‘Igni...
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Launch of Cadbury’s Maha Pack Done in an Innovative Way

The new advertising campaign for promoting the launch of Cadbury’s Dairy Milk ‘Maha Pack‘, was done through a huge outdoor campaign. It was done across 15 cities in India targeting male and f...
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Artists Turn Shooting-Targets to Send a Strong Message Against Racism

This outdoor campaign was certainly not created at the spur of the moment; it was a well planned and executed one. Given the increasing amount of fatal shootings of young black men across the U.S...
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Delta Airlines’ Unique Outdoor Campaign for Singles!

Delta airlines came up with one of the coolest outdoor campaigns this year. Keeping in mind especially single people who cannot afford to travel just anywhere they wish to, Wieden + Kennedy New Yor...
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A Noteworthy Campaign for Swachh-Bharat

This remarkable campaign for Swachh Bharat Misiion in Jodhpur is by far one of the most buzz worthy one. Since Prime Minister Narendra Modi has started the Swachh Bharat Mission, individuals irre...
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