This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Gulf Oil Lubricants India & RoadAds Collaborates for Fleet Branding Campaign

In an innovative outdoor advertising campaign, thousand of truckers were a part of the Truck Branding Campaign designed by brand Gulf Oil in collaboration with and RoadAds. It is a known fact that tru...
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Sony Pictures Launches India’s First Ever Programmatic OOH Weather Billboards

Sony Pictures in collaboration with Dentsu Webchutney has come up with real-time dynamic digital out-of-home campaign, which was programmatically driven to advertise the release of the much-anticipate...
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Infiniti Launches Dynamic DOOH Campaign to Target Car Brands

In the race to outrun competitions and stand out in the clutter, brands are launching the OOH campaign to get the attention of the distracted commuters. Recently, automobile manufacturer Infiniti laun...
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Adidas Originals Launches Innovative OOH Campaign

With the advent of technology, most of the brands are switching to Digital Out-of-Home (DOOH). This transition is rapidly gripping the nation; however, brands are still opting for traditional mediums ...
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Cannabis Company Elixinol Advertises on London Underground

Australian cannabis company Elixinol Global Limited has started a first OOH campaign using digital signage and video boards across key London Underground railway stations. The campaign is created to c...
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Redmi Begins Ambush Marketing to Increase Popularity

Xiaomi has started an ambush marketing campaign to advertise Redmi K20 Pro, its latest offering. The billboards highlighting the new mobile series were placed strategically next to already existing On...
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