This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Oreo’s Unique OOH: Interactive Bus Shelters Dispense Cookies

An interesting interactive campaign has been started by Oreo, all across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. In the current scenario, interactive...
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Audi India Uses Aero Wrap in its New Campaign

Audi, the luxury car brand never fails to impress us. Their latest innovative and unique campaign is certainly an example of that. Audi India yet again did it in style – the brand with the four rin...
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Telstra Begins Innovative Digital Billboards, Using GPS & IoT

Technology is transitional and it is not surprising when we witness it day by day. The recent example of this is the Australian operator Telstra which partnered with domestic startup Cab Digital Medi...
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FB, the Biggest Social Media Uses OOH for Promotion

Facebook is a big brand and most of us would say it needs no introduction. However; contrary to our opinion the social networking giant is also choosing to advertise on billboards across big cities. P...
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Gigantic Thank You Notes by Lyft as A Promotional Campaign

As part of their annual campaign drive, Lyft, the ridesharing company has come up with an innovative advert. With a lot of competition around, it is integral to have an inventive branding in order to ...
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Srinagar Airport Hosts Eco-Friendly Signage by Orango Solutions

It is about time that we start thinking about our environment. Additionally, start implementing preventive measures which are going to safeguard the future of our planet. Little steps towards this i...
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Innovative Campaign By a Hollywood Movie for Awards Race

Advertising has undergone a transient change. Moreover, people are adopting mediums and methods which are a head turner in a span of seconds due to the immense decrease in attention span. Recent exam...
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Real Estate Brand Creates a Whole Township Inside a Metro Train

Metros in the cities are offering an inventive platform to advertise a brand. In busy and traffic stricken cities Metros play an important role for daily commuters. Capitalizing on this, many brands ...
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Inventive Use of Pop Culture by Zomato As An Outdoor Campaign

Beating the competition not only requires hard work but also being innovative in marketing. The latest outdoor campaign by Zomato which is heavily inspired by pop culture is certainly an example of th...
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‘Netflix is a Joke’- An Innovative Campaign Broadcasting Increase in Comedy Series

Netflix is not leaving any stone unturned to increase its viewership. In this age of fast life as well as attention span decreasing tremendously it is apparent that innovative ideas are going to be im...
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Kansai Nerolac Starts An Appealing OOH Campaign ‘#ASHADEBETTER’ At The Chhatrapati Shivaji International Airport, Terminal1

Every company needs to be unconventional and creative when it comes to promoting their brand. Kansai Nerolac Paints Ltd (KNPL) started an on-ground campaign at the Terminal 1 of the Chatrapati Shivaji...
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Recognition Technology Used by Piccadilly Circus Billboard to Deliver Targeted Adverts

Digital billboards have become most sought after medium to advertise brands. Reinvention is a requisite when it comes to advertising & marketing. A new digital billboard in London’s Piccadil...
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