This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

An Inventive Billboard with A Twist Waiting Sunset

A billboard ad for BBC’s Dracula, impaled with stakes, slowly reveals its hidden image and turns creepier as the Sun sets. A BBC creative, the bloody clever Dracula, is the gothic masterpiece fr...

Guinness Dynamic, Digital OOH Campaign Was Designed to Promote Six Nations

Diageo stout brand, Guinness’ had initiated a nationwide digital, dynamic out-of-home campaign that was aimed at encouraging fans to settle in to match venues, pubs, bars or at home and take in a ga...

Michelin Man Makes a Comeback in a New Campaign

Tyre manufacturer Michelin has launched a new brand awareness campaign with its iconic mascot ‘Michelin Man’ after a long hiatus. The tagline of the campaign ‘For those who drive the change’ f...

Van Heusen’s Interesting Take on Branding in Two New Campaigns

Van Heusen always brings something interesting when it comes to advertising campaigns. For its one-of-a-kind 7-in-1 suit collection for wedding season, the brand has started a comprehensive marketing ...

JCDecaux Unveils New Digital Pillars at the Bengaluru Airport

In order to offer more to the brands, JCDecaux India unveiled two new Arrival Digital Pillars at Bengaluru International Airport. The Digital Pillars are installed at the baggage reclaim area at domes...

Amcal Pharmacy Launches Live Pollen Count Billboards To Help Hay Fever Sufferers

OOH can be used in amazingly innovative ways and Amcal Pharmacy’s new billboard is an example of such creativity. The company has launched a live billboard campaign for spring that will help people ...

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