This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Billboard with Air Purifier at London’s Marylebone Station

With the installation of four large billboards featuring air purifying technology, London’s Marylebone Station is all set to turn into a clean air zone. The initiative is meant to create a cleaner e...
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Cluster Advertising by Nykaa to Market Cosmetics

Cluster advertising has been prevalent for many years. However, recently it has picked up due to several reasons, one being that people spend more time out of their homes and traversing through heavy ...
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Year-End Campaign with Billboards by Spotify

Spotify, the popular Swedish music streaming platform is back again with an exciting campaign. Music lovers all across Europe and UK use this platform to download their favorite music. They are known ...
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Odisha Promotes Hockey World Cup & Tourism with OOH

Hockey has been a popular game in India ever since the country won its first Olympic gold medal in 1928. With continued winning streak at Olympics, the sport gained further popularity. However, in lat...
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Deloitte Digital Attracts Travelers with Eye-Tracking DOOH at London Airport

Deloitte Digital has collaborated with Market Gravity and installed a digital out-of-home campaign at London City Airport. The advertising DOOH consisted of gaze-tracking technology in order to measur...
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