This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

JCDecaux Unveils New Digital Pillars at the Bengaluru Airport

In order to offer more to the brands, JCDecaux India unveiled two new Arrival Digital Pillars at Bengaluru International Airport. The Digital Pillars are installed at the baggage reclaim area at domes...

Amcal Pharmacy Launches Live Pollen Count Billboards To Help Hay Fever Sufferers

OOH can be used in amazingly innovative ways and Amcal Pharmacy’s new billboard is an example of such creativity. The company has launched a live billboard campaign for spring that will help people ...

India’s First Internet Car – MG Hector Makes An Appearance at BIAL

MG HECTOR – The newest buzz creator in the automobile sector has parked itself on the Bengaluru International Airport for an exceptional outdoor advertising campaign. Morris Garages, the British...

Gulf Oil Lubricants India & RoadAds Collaborates for Fleet Branding Campaign

In an innovative outdoor advertising campaign, thousand of truckers were a part of the Truck Branding Campaign designed by brand Gulf Oil in collaboration with and RoadAds. It is a known fact that tru...

Sony Pictures Launches India’s First Ever Programmatic OOH Weather Billboards

Sony Pictures in collaboration with Dentsu Webchutney has come up with real-time dynamic digital out-of-home campaign, which was programmatically driven to advertise the release of the much-anticipate...

Infiniti Launches Dynamic DOOH Campaign to Target Car Brands

In the race to outrun competitions and stand out in the clutter, brands are launching the OOH campaign to get the attention of the distracted commuters. Recently, automobile manufacturer Infiniti laun...

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