This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Adidas Originals Launches Innovative OOH Campaign

With the advent of technology, most of the brands are switching to Digital Out-of-Home (DOOH). This transition is rapidly gripping the nation; however, brands are still opting for traditional mediums ...

Cannabis Company Elixinol Advertises on London Underground

Australian cannabis company Elixinol Global Limited has started a first OOH campaign using digital signage and video boards across key London Underground railway stations. The campaign is created to c...

Redmi Begins Ambush Marketing to Increase Popularity

Xiaomi has started an ambush marketing campaign to advertise Redmi K20 Pro, its latest offering. The billboards highlighting the new mobile series were placed strategically next to already existing On...

Adomni Begins Largest Programmatic OOH Campaign Starring Kylie Jenner

The new advertising campaign for Kylie Skin, skincare range by social media influencer, Kylie Jenner launched by Adomni is the largest ever Programmatic OOH. The ad campaign stars, Kylie Jenner’s fa...

Singapore Tourism Launches an Interactive OOH Campaign

Singapore Tourism Board’s collaborated with oOh!media and launched an innovative interactive OOH campaign. The campaign consisted of digital screens deployed at various commuter hubs in Sydney and M...

Idea 4G Launches Live OOH Campaign

Platinum Outdoor launched Idea’s 4G campaign ‘India ka Live Network.’ The OOH campaign was executed all across the country which was based on the input that public behaviour is often dictated by...

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