This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

LEGO Launches Gesture Based Star Wars DOOH

LEGO is a line of plastic construction toys that are manufactured by The LEGO Group, which is based in Billund, Denmark. Recently, in an innovative billboard campaign, Lego is promoting its Star Wars-...
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Titan Launches OOH Campaign For the Wedding Gift Collection

Titan Company Limited (earlier known as Titan Industries Limited) is an Indian luxury goods company. The lifestyle consumer brand owned by the Tata Group launched a large outdoor campaign with the th...
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Budweiser Starts a Music Quest In a Search-Oriented OOH Campaign

Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch. It is the most advertised beverage brand in America and accounted ...
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‘Share A Coke’ Ad by COCA COLA Comes To India

Over the years relationships evolve. A father may take over the mantle of a best friend, a sister could turn mentor, and a romantic interest could become a best friend. Recently, to celebrate the refr...
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Oreo’s Unique OOH: Interactive Bus Shelters Dispense Cookies

An interesting interactive campaign has been started by Oreo, all across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. In the current scenario, interactive...
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