Latest Issue

Cover Story

Traditional Media On An Uneven Trajectory: Truth or Myth?

For a marketer, it is very important to know how to make the optimum use of their budget and spend it in the right direction. It is also crucial to understand which mediums will fetch them the best results...
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Features

Eco-Friendly Modular Beds for Covid-19 Patients

Amidst the growing crisis due to the pandemic, there arises an urgent read more

Large Format Printing Trends To Keep You On Top Of Your Game!

In recent times, what has been the most far-reaching change that has read more

Mimaki Introduces Large Format 3D Printer for Signage Industry

The Japanese Technology Giant, Mimaki has finally launched its 3DGD-18 read more

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CASE STUDIES

International

An Inventive Billboard with A Twist Waiting Sunset

A billboard ad for BBC’s Dracula, impaled with stakes, slowly reveals its hidden image and turns creepier as the Sun sets. A BBC creative, the bloody clever Dracula, is the gothic masterpiece from Bram Stoker, which is the c...
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International

Guinness Dynamic, Digital OOH Campaign Was Designed to Promote Six Nations

Diageo stout brand, Guinness’ had initiated a nationwide digital, dynamic out-of-home campaign that was aimed at encouraging fans to settle in to match venues, pubs, bars or at home and take in a game with a pint of the black st...
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National

Michelin Man Makes a Comeback in a New Campaign

Tyre manufacturer Michelin has launched a new brand awareness campaign with its iconic mascot ‘Michelin Man’ after a long hiatus. The tagline of the campaign ‘For those who drive the change’ focuses on safety, longevity, a...
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National

Van Heusen’s Interesting Take on Branding in Two New Campaigns

Van Heusen always brings something interesting when it comes to advertising campaigns. For its one-of-a-kind 7-in-1 suit collection for wedding season, the brand has started a comprehensive marketing campaign and is looking to spr...
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National

JCDecaux Unveils New Digital Pillars at the Bengaluru Airport

In order to offer more to the brands, JCDecaux India unveiled two new Arrival Digital Pillars at Bengaluru International Airport. The Digital Pillars are installed at the baggage reclaim area at domestic arrivals. The pristine med...
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International

Amcal Pharmacy Launches Live Pollen Count Billboards To Help Hay Fever Sufferers

OOH can be used in amazingly innovative ways and Amcal Pharmacy’s new billboard is an example of such creativity. The company has launched a live billboard campaign for spring that will help people suffering from hay fever. Deve...
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National

India’s First Internet Car – MG Hector Makes An Appearance at BIAL

MG HECTOR – The newest buzz creator in the automobile sector has parked itself on the Bengaluru International Airport for an exceptional outdoor advertising campaign. Morris Garages, the British automotive marque has decked ...
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National

Gulf Oil Lubricants India & RoadAds Collaborates for Fleet Branding Campaign

In an innovative outdoor advertising campaign, thousand of truckers were a part of the Truck Branding Campaign designed by brand Gulf Oil in collaboration with and RoadAds. It is a known fact that truck drivers and single truck op...
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National

Sony Pictures Launches India’s First Ever Programmatic OOH Weather Billboards

Sony Pictures in collaboration with Dentsu Webchutney has come up with real-time dynamic digital out-of-home campaign, which was programmatically driven to advertise the release of the much-anticipated Sony Pictures movie, ‘...
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International

Infiniti Launches Dynamic DOOH Campaign to Target Car Brands

In the race to outrun competitions and stand out in the clutter, brands are launching the OOH campaign to get the attention of the distracted commuters. Recently, automobile manufacturer Infiniti launched a dynamic campaign in Rus...
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EVENTS

National

Organisers Affirm Growing Interest in Mumbai Edition of Gartex Texprocess India

The renowned tradeshow on garment textile machinery ‘Gartex Texprocess India’, which is held annually in New Delhi, is all set to mark its launch in Mumbai in March 2020 owing to the demand generated by garment and textile manufact...
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INNOVATIVE CONCEPTS

Coke Goes Big with Covid Social Distancing in Times Square

Coca-Cola bought an ad in New York City’s Times Square and extended the space between the letters that spelt its brand. The message is clear: Coca-Cola wants you to respect social distancing.  Not only is the choice to buy an out-of...
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