Latest Issue
Signage Industry Calls for Cooperation & Collaboration
During an online panel discussion, experts and stakeholders agreed that the signage industry needs to stand united in this time of crisis and work in tandem to emerge as winners, beating all odds.
NEW PRODUCTS
Arrow’s EFI Pro 24f Flatbed Printer Expands Opportunities with Rigid Media
Arrow Digital has recently installed EFI Pro 24f Flatbed Printer at its state-of-the-art Demo Center in Ahmedabad. Speaking on the occasion, Sam Patel, CEO and Managing Director, Arrow Digital says, “After a long break, we are ...
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Diversified Introduces Vital Sign – A Public Safety Enhancing Digital Signage Solution
Diversified, a leading global technology solutions provider, has recently launched their new public safety enhancing digital signage solution, FocalPoint – VitalSign. In today’s global climate, the company saw an urgent need t...
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HP Expands Latex R Series of Hybrid Wide-Format Printers
HP Inc. has recently expanded the portfolio of its HP Latex R Series printers with added features to offer enhanced solutions. This aims at making it easier for print service providers (PSPs) to benefit from HP Latex printing on a...
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Epson Expands its Wide Format Printers Portfolio
Epson has recently expanded its existing product portfolio with the addition of two new printers under SureColor SC-S range – the SC-S60670L and S80670L. Both are industrial models, use high-capacity 1.5-litre-ink pouches, also ...
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DCC Introduces Epson F9430H Dye-Sublimation Kit
DCC Print Vision has introduced Epson’s SureColor SC-F9430H printer, which is capable of printing fluorescent colours. DCC is the sole representative for Epson’s dye sublimation kit in India. Speaking about this new addition i...
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Lollipop Signs Take New Avatar
Rapidly changing technology is doing one thing in common, creating opportunities by opening up new avenues. This time, sign makers can offer an all new face of the age-old lollipop signs.
Introduction
Lollipop signs are simple, ye...
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Optimise ‘Healthy’ Branding Opportunities
At a time when whole humankind is mad after sanitisation, a multi-purpose advertising tool can help brands to easily grab eyeballs, keep potential audience engaged, expand footprints, and meet branding objectives.
With people in o...
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Apsom Infotex Introduces 3D Wallpaper Printing Technology
Apsom Infotex has announced its exclusive distribution agreement of the new 3D wallpaper printing technology Dimense with Lithuania Based Company Veika the Inventor of Dimense technology for the Indian market. Live demo of Dimense...
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Arrow-Efi Introduces VUTEk D3r/D5r Superwide UV RTR Printers
Arrow/Efi introduces VUTEk D3r/5r Roll-to-Roll Printers. According to the company, featuring 7pL drop, LED UV-curing, and an impressive collection of optional accessories, the EFI™ VUTEk D5r/3r are the best and most versatile ...
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Apsom Promotes TrueVis VG 640 with TR2 INK & 3M MCS Warranty
Apsom Infotex Ltd., the sole distributor of Roland DG’s range of printers in Indian Sub-Continent is going to demonstrate Roland’s VG 640 Printer with TR 2 INK, which is backed by 3M MCS warranty policy and Avery Dennison’s ...
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CASE STUDIES
Bosch Goes Strong on its OOH Strategy During Pandemic
Bosch’s brand recognition strategy during the COVID-19 pandemic was helped by a decision in 2017 to incorporate an out-of-home (OOH) in its marketing mix. The decision to bring OOH into the mix came largely from looking at iconi...
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Free Advertising on Digital Billboards Make Small Businesses Go ‘Up and Running’
A campaign to help small businesses bounce back after Covid-19 lockdown – by running free advertising on giant digital billboards across the country – has been hailed an ‘overwhelming’ success. When New Zealand was...
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Unique OOH Campaign in Peru Raises Awareness on Skin Cancer
La Liga Contra el Cáncer, a public health initiative, used a roadside billboard campaign in Peru to raise awareness about the harmful effects of ultraviolet radiation, and communicated the dangers of unprotected exposure to the s...
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An Inventive Billboard with A Twist Waiting Sunset
A billboard ad for BBC’s Dracula, impaled with stakes, slowly reveals its hidden image and turns creepier as the Sun sets. A BBC creative, the bloody clever Dracula, is the gothic masterpiece from Bram Stoker, which is the c...
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Guinness Dynamic, Digital OOH Campaign Was Designed to Promote Six Nations
Diageo stout brand, Guinness’ had initiated a nationwide digital, dynamic out-of-home campaign that was aimed at encouraging fans to settle in to match venues, pubs, bars or at home and take in a game with a pint of the black st...
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Michelin Man Makes a Comeback in a New Campaign
Tyre manufacturer Michelin has launched a new brand awareness campaign with its iconic mascot ‘Michelin Man’ after a long hiatus. The tagline of the campaign ‘For those who drive the change’ focuses on safety, longevity, a...
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Van Heusen’s Interesting Take on Branding in Two New Campaigns
Van Heusen always brings something interesting when it comes to advertising campaigns. For its one-of-a-kind 7-in-1 suit collection for wedding season, the brand has started a comprehensive marketing campaign and is looking to spr...
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JCDecaux Unveils New Digital Pillars at the Bengaluru Airport
In order to offer more to the brands, JCDecaux India unveiled two new Arrival Digital Pillars at Bengaluru International Airport. The Digital Pillars are installed at the baggage reclaim area at domestic arrivals. The pristine med...
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Amcal Pharmacy Launches Live Pollen Count Billboards To Help Hay Fever Sufferers
OOH can be used in amazingly innovative ways and Amcal Pharmacy’s new billboard is an example of such creativity. The company has launched a live billboard campaign for spring that will help people suffering from hay fever. Deve...
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India’s First Internet Car – MG Hector Makes An Appearance at BIAL
MG HECTOR – The newest buzz creator in the automobile sector has parked itself on the Bengaluru International Airport for an exceptional outdoor advertising campaign. Morris Garages, the British automotive marque has decked ...
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INTERVIEWS
Creating a Brand in Signage & Graphic Industry: Signarama
Signarama is the world’s largest network of sign stores and is part of a group of stores specialising in B2B services under United Franchise Group (UFG). It has been using innovation and technology to make sig...
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Putting Sustainability First: SIHL Group
The SIHL Group is a leading producer of printable media within the fast-growing global market for digital printing with locations in Switzerland, Germany and the USA. Its range of products include films, papers, and...
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‘POP market has grown more than 6 times in last 5 years’
Raj Incorporated, formerly known as Dilip Plastics, is a leading manufacturer, exporter, supplier, distributor, wholesaler, trader, retailer and importer of Snap Fasteners, Runner and Zipper, Teslin, HDPE Films &...
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Companies Should Invest More in R&D: Monotech Systems
For two decades, Monotech Systems Ltd has been a leading manufacturer and one-stop solution provider for printing and packaging industry globally. Its offerings include products and solutions for Commercial Printing...
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Industry will Take About a Decade to Go 100% Eco-Friendly: PV Media
Incorporated in 2008, PV Media Vision Pvt. Ltd. is engaged in the business of providing integrated solutions and marketing of digital printing media, signage products and machines. With the brand name ‘PV Media’...
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Our Journey Has Been Successful with HP Latex: Insight Communications
Founded in 1992 in Mumbai, Insight Communications has charted its growth path based on its commitment to customer service and well being. India’s largest supplier of Graphic Arts equipment sales, Insight has pl...
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Digital Vision: Growth Story Par Excellence
Digital Vision claims to be one among the leading suppliers of printing inks in the country’s wide format printing industry. Starting his journey in the Indian ink market as a distributor (from 2002 till 2009) of ...
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ANsure: Our Machine Enhances Possibilities
ANsure Tech. Solutions has recently partnered with Nanjing CAIYI Digital Technology Co., Ltd. to market the latter’s UV printing machines in India. Nanjing is a professional manufacturer and specialises in researc...
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Neenjas Technologies: A Brand That Corporates Trust On
Established in 2009 as an engineering-focused company, Neenjas Technologies Pvt. Ltd. is today managed and promoted by electronics & electrical engineers from prestigious technology institutes of India, who have...
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Bright Outdoor Media at the Helm of Affairs
Developing new areas of promotion and looking for innovative ways are the success mantra at Bright Outdoor
Bright Outdoor Media Pvt. Ltd. is the outcome of many aspirations of an ambition person. It’s a company th...
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Colors Digital Rides High On Market Response
The company has recently introduced solvent printer for Fabric/Paper, eyes door printing industry as its future growth barrier
Colors Digital India has recently added 6-feet multi purpose solvent printers to its por...
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‘3D Printing is an Evolution of 2D Printing’
Massivit 3D Printing Technologies, the large format 3D printing solution provider for visual communication applications, has finally brought its Massivit 1500 printing solution to India market. It was in ‘drupa 20...
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LATEST NEWS
Xaar 1003 Printhead Finds Applications in Areas Other Than Large Format
The Xaar 1003 printhead is proving instrumental for industrial 3D printing manufacturer dp polar GmbH, enabling its revolutionary AMpolar i2 to print Additive Manufacturing parts on a truly industrial scale. Based in Germany, dp polar ...
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Fujifilm Buy Back Promotion presents unmissable opportunity for PSPs in India
Fujifilm’s Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer.
Fujifilm has launched a new campaign that can help...
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TechNova Launches Face Shields for Added Protection from Covid-19
In response to the deadly Coronavirus threat, TechNova Imaging Systems has begun manufacturing and distribution of NovaShield face shields aimed at providing added protection to anybody who is at a high risk of exposure to this airborn...
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Colorjet Launches Oxyvent Face Filters, Earmarks ₹25 Million On Technology
Responding to the need in the market and to appease more people for wearing the face gear by making them more inclusive to everyday life, Colorjet Group has launched Oxyvent, a designer face filter brand in the market that comes with c...
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Mehta Cad Cam Finds the Sign & POP World Webinar Fruitful
Sign & POP World has started a Webinar series to let the industry stakeholders stay connected during this lockdown period and afterwards. A one-of-its-kind initiative by MEX Exhibitions Pvt. Ltd., the company that owns Sign & P...
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Cosign India Connects with its Potential Clients through Sign & POP World Webinar
The second in the league of Sign & POP World Webinar Series was Cosign India Pvt. Ltd. The Webinar was presided over by Tejasa Puradare, the company’s director, who preferred to deliver her Topic – Evolution of Modular Sign...
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EcoSigns Gets Overwhelmed With Raining Queries during Sign & POP World Webinar
The third in the sequence of Sign & POP World Webinar Series was Universal Products with its EcoSigns range of media. The Webinar was presided over by Dipen Mehta, the company’s director, who chose to be highly eco-friendly in hi...
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EasyCut Announces New Vinyl Cutting Software – EasyCut Pro 5.1.02
EasyCut, the world’s leading developer of sign-making software programs, has come up with the one solution for design, print, print-and-cut and direct-to-vinyl production workflow. The software developer major has recently announ...
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Canon Offers Support to its Adopted Villages During Covid-19 Crisis
Canon India, one of the leaders in the country’s imaging space including the large format printing industry, has recently announced a gamut of initiatives to empower the people of its adopted villages and SOS village homes. Extending...
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HP Expands Latex R Series of Hybrid Wide-Format Printers
HP Inc. has recently expanded the portfolio of its HP Latex R Series printers with added features to offer enhanced solutions. This aims at making it easier for print service providers (PSPs) to benefit from HP Latex printing on a hybr...
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JCDecaux India Doing Its Bit to Fight Covid-19
Spreading awareness about Coronavirus has become of utmost importance & taking necessary steps can help us curb this appalling pandemic effectively. With everyone doing their bit, JCDecaux, the world’s leading outdoor advertising...
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Textured Wall Covering Printer Now Available
Printers looking to add a high margin revenue stream to their business will be more than interested in the Dimense one pass digital textured wall covering printer, now available in ANZ through Stick on Signs distribution channels. Dime...
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EVENTS
Gartex Texprocess India Announces New Dates for Delhi & Mumbai Editions
With an objective to support the swift revival of the garment and textile industry, India’s most comprehensive exhibition on garment and textile manufacturing supply chain – GartexTexprocess India is back with new dates for its Del...
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INNOVATIVE CONCEPTS
Coke Goes Big with Covid Social Distancing in Times Square
Coca-Cola bought an ad in New York City’s Times Square and extended the space between the letters that spelt its brand. The message is clear: Coca-Cola wants you to respect social distancing. Not only is the choice to buy an out-of...
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