Latest Issue
Sustainability: A Call For Signage Industry
In order to confront the growing issue of sustainability, the approach of signage fraternity as a whole is pretty focused towards maintaining overall eco-friendly attributes.
NEW PRODUCTS
Apsom Infotex Introduces 3D Wallpaper Printing Technology
Apsom Infotex has announced its exclusive distribution agreement of the new 3D wallpaper printing technology Dimense with Lithuania Based Company Veika the Inventor of Dimense technology for the Indian market. Live demo of Dimense...
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Arrow-Efi Introduces VUTEk D3r/D5r Superwide UV RTR Printers
Arrow/Efi introduces VUTEk D3r/5r Roll-to-Roll Printers. According to the company, featuring 7pL drop, LED UV-curing, and an impressive collection of optional accessories, the EFI™ VUTEk D5r/3r are the best and most versatile ...
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Apsom Promotes TrueVis VG 640 with TR2 INK & 3M MCS Warranty
Apsom Infotex Ltd., the sole distributor of Roland DG’s range of printers in Indian Sub-Continent is going to demonstrate Roland’s VG 640 Printer with TR 2 INK, which is backed by 3M MCS warranty policy and Avery Dennison’s ...
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SAi Launches More Powerful Flexi Signmaking Software
Super-charged software solution includes powerful new 64-bit RIP that delivers more than 30% increase in speed for users, as well as suite of practical new tools.
SAi has announced the introduction of Flexi 19, a more powerful and...
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Apsom Unveils Roland DG’s Multifunctional Printer Texart RT-640M
Apsom Infotex Ltd. the sole distributor of Roland DG Corp., a leading provider of wide-format inkjet printers and printer/cutters is introducing new dye-sublimation multifunctional printer Texart RT-640M at Media Expo to be held d...
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HP Introduces HP Stitch S Series for Textile Printing in India
HP Inc. found Gartex Texprocess India 2019 a perfect platform to announce its new portfolio of digital textile printers, HP Stitch S500 and HP Stitch S1000, with an aim to reinvent the country’s textile printing industry. Th...
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Apsom Introduces Roland VersaSTUDIO BT–12 Desktop DTG Printer
The small, simple and affordable DTG printer for cotton fabrics has been designed and developed to boost the prospects for businesses providing personalised solutions.
Apsom Infotex Ltd. the sole distributor of Roland DG’s ran...
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Monotech Systems Launches Pixeljet UV Wide-Format Series
The Pixeljet UV series from Monotech Systems is the company’s latest offering. It has seven varieties of wide-format printers. The classification of these seven variants depends on the web width (six- to 10-ft) and printing spee...
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Roland Launches TrueVIS VG2 Series Wide-Format Printer/Cutters
Roland DG has announced the release of its next-generation TrueVIS VG2 series 54-inch and 64-inch wide-format eco-solvent inkjet printer/cutters. The new TrueVIS VG2 series offers extensive colour choices, enhanced efficiency, and...
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Cosign Augments Its Portfolio with Light Box
Cosign India Pvt Ltd. has added one more variety in its wide range of modular sign system. Light box is an elegant indoor signage which can be backlit as well as frontlit.
Cosign has developed the product in two variants- double ...
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CASE STUDIES
Michelin Man Makes a Comeback in a New Campaign
Tyre manufacturer Michelin has launched a new brand awareness campaign with its iconic mascot ‘Michelin Man’ after a long hiatus. The tagline of the campaign ‘For those who drive the change’ focuses on safety, longevity, a...
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Van Heusen’s Interesting Take on Branding in Two New Campaigns
Van Heusen always brings something interesting when it comes to advertising campaigns. For its one-of-a-kind 7-in-1 suit collection for wedding season, the brand has started a comprehensive marketing campaign and is looking to spr...
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JCDecaux Unveils New Digital Pillars at the Bengaluru Airport
In order to offer more to the brands, JCDecaux India unveiled two new Arrival Digital Pillars at Bengaluru International Airport. The Digital Pillars are installed at the baggage reclaim area at domestic arrivals. The pristine med...
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Amcal Pharmacy Launches Live Pollen Count Billboards To Help Hay Fever Sufferers
OOH can be used in amazingly innovative ways and Amcal Pharmacy’s new billboard is an example of such creativity. The company has launched a live billboard campaign for spring that will help people suffering from hay fever. Deve...
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India’s First Internet Car – MG Hector Makes An Appearance at BIAL
MG HECTOR – The newest buzz creator in the automobile sector has parked itself on the Bengaluru International Airport for an exceptional outdoor advertising campaign. Morris Garages, the British automotive marque has decked ...
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Gulf Oil Lubricants India & RoadAds Collaborates for Fleet Branding Campaign
In an innovative outdoor advertising campaign, thousand of truckers were a part of the Truck Branding Campaign designed by brand Gulf Oil in collaboration with and RoadAds.
It is a known fact that truck drivers and single truck op...
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Sony Pictures Launches India’s First Ever Programmatic OOH Weather Billboards
Sony Pictures in collaboration with Dentsu Webchutney has come up with real-time dynamic digital out-of-home campaign, which was programmatically driven to advertise the release of the much-anticipated Sony Pictures movie, ‘...
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Infiniti Launches Dynamic DOOH Campaign to Target Car Brands
In the race to outrun competitions and stand out in the clutter, brands are launching the OOH campaign to get the attention of the distracted commuters. Recently, automobile manufacturer Infiniti launched a dynamic campaign in Rus...
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Adidas Originals Launches Innovative OOH Campaign
With the advent of technology, most of the brands are switching to Digital Out-of-Home (DOOH). This transition is rapidly gripping the nation; however, brands are still opting for traditional mediums of advertising.
Recently, Adid...
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Cannabis Company Elixinol Advertises on London Underground
Australian cannabis company Elixinol Global Limited has started a first OOH campaign using digital signage and video boards across key London Underground railway stations.
The campaign is created to cash on Elixinol’s status as ...
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INTERVIEWS
Digital Vision: Growth Story Par Excellence
Digital Vision claims to be one among the leading suppliers of printing inks in the country’s wide format printing industry. Starting his journey in the Indian ink market as a distributor (from 2002 till 2009) of ...
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ANsure: Our Machine Enhances Possibilities
ANsure Tech. Solutions has recently partnered with Nanjing CAIYI Digital Technology Co., Ltd. to market the latter’s UV printing machines in India. Nanjing is a professional manufacturer and specialises in researc...
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Neenjas Technologies: A Brand That Corporates Trust On
Established in 2009 as an engineering-focused company, Neenjas Technologies Pvt. Ltd. is today managed and promoted by electronics & electrical engineers from prestigious technology institutes of India, who have...
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Bright Outdoor Media at the Helm of Affairs
Developing new areas of promotion and looking for innovative ways are the success mantra at Bright Outdoor
Bright Outdoor Media Pvt. Ltd. is the outcome of many aspirations of an ambition person. It’s a company th...
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Colors Digital Rides High On Market Response
The company has recently introduced solvent printer for Fabric/Paper, eyes door printing industry as its future growth barrier
Colors Digital India has recently added 6-feet multi purpose solvent printers to its por...
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‘3D Printing is an Evolution of 2D Printing’
Massivit 3D Printing Technologies, the large format 3D printing solution provider for visual communication applications, has finally brought its Massivit 1500 printing solution to India market. It was in ‘drupa 20...
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PVC-Free Fabric for Signage Industry is Our Passion
According to a recent report published in leading daily, each year India has almost 30 thousand tonnes of plastic waste disposed of. And since plastic is non-biodegradable, this extremely large quantity of plastic w...
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‘We Invest in Highly Advanced Products’
True Colors Solutions & Technologies Pvt. Ltd. was established with the aim of providing innovative, practical, adaptable, applied, service-oriented and technically advanced solutions in the printing industry. T...
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Cosign Betting Big on Outdoor-Sustainable Fabric
Belgium-based Cosign is an industry leader in architectural signage since 1993. The company constantly works on innovative solutions for the sign industry together with top designers like Stefan Schöning, Bart Bauw...
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‘Flex Manufacturers Across the Country Are Looking At Us’
If Sign Printing Industries Association (SPIA) of Kerala wins this case, it will set a precedent bringing a ray of hope to flex manufactures across the country as respective state governments will be forced to take ...
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We Make Sure to Be in Sync with Time & Evolution: AT Inks
AT Inks that claims to be the largest solvent inkjet ink manufacturer in the world and the largest inkjet ink manufacturer in India, is a registered trademark and brand name of the products of Rex-Tone Industries Lt...
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Quality Comes at a Price: Negi Sign
Negi Sign Systems & Supplies Co. is a manufacturer and exclusive distributor of Mutoh large format printers for pan India. It claims to be the first to introduce Japanese technology in India owing to it being as...
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LATEST NEWS
ColorJet Unveils Two New Digital Inkjet Solutions at Media Expo Mumbai
ColorJet Group continues its focus on establishing a sustainable print Eco System. Furthering this drive, the company has recently introduced a new set of printing technologies – SONIQ HQ & FLAGJET. MS Dadu, the Group Chairm...
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Winners of MEA 2020 Spotlight the Redefined Roles in Advertising
“Vendors are no longer suppliers of hardware or space, but partners in creativity,” KS Chakravarthy, aka Chax at Media Expo Excellence Awards 2020.
A celebratory evening recognising the outstanding endeavours behind the most in...
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Media Expo Mumbai 2020 Opens Today, Visitors Explore Showcases from New Brands
The Mumbai 2020 edition attracted participation from new brands enhancing the product variety on the showfloor.
Setting the tone for yet another fine edition, the opening day in the Media Expo Mumbai edition presented an ideal platform...
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Media Expo Unveils Jury Panel for ‘Media Expo Excellence Awards’
After much anticipation, Media Expo reveals its top-of-the-league jury panel for the Media Expo Excellence Awards 2020 – Pops and Chax, the trailblasing ad gurus and creative leaders from mainline advertising will share stage on the ...
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CASHurDRIVE Marketing Partners with Uber for Cab Branding
CASHurDRIVE Marketing Pvt. Ltd. announces an exclusive partnership with Uber for cab branding. Available in 30 plus cities in India, the fleet agrees to provide a platform of 3-4 lac vehicles to the agency for monetising purposes. The ...
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Canon, HP & Ricoh Come Together to Sponsor Wide-format Summit 2020
Canon Solutions America, HP and Ricoh joined the Wide-format Summit 2020, which is scheduled during April 20-22 at the Hyatt Lost Pines in Austin, Texas, as official event sponsors. The Summit, which is produced by Wide-format Impressi...
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Santosh Nair takes up the role of Associate Director at DCC Print Vision
Santosh Nair has joined Mumbai-based textile printing company DCC Print Vision LLP as its Associate Director. Prior to this appointment, Nair was the country lead and category manager of HP’s India region, where he had the opportunit...
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Mimaki USA Reopens New Jersey Technology Centre
Mimaki USA, one of the world’s leading manufacturers of wide-format inkjet printers and cutters, held a grand reopening event in December to celebrate the expansion and remodelling of its New Jersey Technology Center, located in the ...
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New Show by Tarsus Group to Target Branded Print Market
Tarsus Group, the organiser of the Brand Print and Labelexpo Global Series’ of international trade shows, has unveiled Brand Print India 2020 targeting the branded print market.
Brand Print India 2020 is to take place between 29 Octo...
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Times OOH bags Wrap Media Rights for Delhi Metro’s Pink Line
Times OOH has won the Delhi Metro Pink Line wrap media rights with its distinct ‘U’ shape, serving 38 stations on the busy ring road. Delhi Metro is the largest and busiest metro in India with more than 285 stations, spanning 391 k...
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Digital8 Teams Up with Caasie for Innovative Ad Brokering
Two Queensland companies Digital8 and Logan startup CAASie have come together to give small businesses a more flexible and accessible outdoor advertising set-up, transferring the pay-per-play model to out-of-home (OOH) platforms like b...
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Osel Tech Operationlises LED Display Manufacturing Plant
Ösel Tech has inaugurated its state-of-the-art LED display manufacturing plant in Greater Noida in Uttar Pradesh. The technology player manufactures a wide range of LED display screens for different applications covering indoor, outdo...
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EVENTS
Organisers Affirm Growing Interest in Mumbai Edition of Gartex Texprocess India
The renowned tradeshow on garment textile machinery ‘Gartex Texprocess India’, which is held annually in New Delhi, is all set to mark its launch in Mumbai in March 2020 owing to the demand generated by garment and textile manufact...
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INNOVATIVE CONCEPTS
Sunscreen Dispensing Panel Attracts Passers-by in Melbourne
Using an easy to use advertising panel for dispensing free sunscreen, Neutrogena® was able to woo passers-by in Melbourne, who stopped by to take a tiny bottle of sunscreen onto their palms. Leading outdoor advertising company JCDecau...
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