Latest Issue

As a brand, it’s difficult to cut through the clutter of thousands of other brands competing for the attention of customers in a retail environment. So how do you make yourself visible and make customers choose your product over the others? Your answer could lie in what is called point of sale materials (POSMs).

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CASE STUDIES

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EVENTS

With an objective to support the swift revival of the garment and textile industry, India’s most comprehensive exhibition on garment and textile manufacturing supply chain – GartexTexprocess India is back with new dates for its Del...
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INNOVATIVE CONCEPTS

Coca-Cola bought an ad in New York City’s Times Square and extended the space between the letters that spelt its brand. The message is clear: Coca-Cola wants you to respect social distancing.  Not only is the choice to buy an out-of...
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