Sign&POP World | India’s leading B2B magazine on Signage & POP

Cover Story

Wide Format Ink Industry: Showing Greater Responsibility

Printing ink manufacturers are the backbone of graphic arts industry, and hence, carry far greater environmental responsibility than that of printer manufacturers.

Wide-Format Printers Come Alive With More Versatility & Speed

The Media Expo 2018 concluded with an epiphany and witnessed myriad of read more

SAi & Avery Dennison Come Together To Design Sign Files

The technology giants would develop specialised RIP Software for new T read more

History Brought to Life with Massivit 3D Printing

Using 3D printing, Sismaitalia - the interior design & digital printin read more

National

Apsom Infotex Introduces 3D Wallpaper Digital Printer “Dimense” in India

The 3D wallpaper digital printer from Lithuania would add variety not only to the portfolio of Apsom Infotex, but also catapult the way wallpaper industry has been perceived in India Large format inkjet digital print solution prov...

International

SAi Announces Official Roll-Out of Relaunched SIGN.com at ISA International Sign Expo

SA International (SAi), the leading provider of software solutions for the signmaking, digital printing and CNC machining industries, will use ISA International Sign Expo (March 22-24, Orlando, FL – booth 2417) to demonstrate to...

National

HP Organises Design Summit, Introduces 24” HP DesignJet T830

HP introduces its HP DesignJet T830 24” Multifunction Printer, an ultra-compact, versatile large format printing solution for architects, engineers and construction teams to seamlessly collaborate onsite and across sites by prin...

National

Canon Brings an Array of Wide Format Printers to the Market!

Canon India Pvt. Ltd recently announced the launch of its extensive range of offerings especially designed for the professional printing domain. At one of India’s largest signage event; Printpack India, Canon India introduced th...

International

New Print and Cut Machine Unveiled by Mimaki

Mimaki will launch 2 new 1.6m-wide roll-to-roll LED UV print and cut machines in the later part of the year. The seven-colour (CMYK plus Lc, Lm and white) UCJV300-160 and four-colour UCJV150-160 are being introduced along with a n...

National

Monotech Systems Unveils Pixeljet POWERPRO

One of India’s leading manufacturers and solution providers for printing and packaging industry Monotech Systems has come up with its latest innovation in Pixeljet range i.e. POWERPRO 3.2 meter soft signage UV LED Roll-To-Rol...

International

Mutoh Unveils its High-Performance ValueJet 1948WX P1rinter

Specialized in high-production dye-sublimation printing, Mutoh America has unveiled its new ValueJet 1948WX P1rinter. This latest edition from the industry leader in wide-format inkjet printers and cutters is a 75-inch, four-...

International

Ricoh Releases Two New High-Resolution Printing Systems to Meet Market Demand

Two newly launched Industrial Inkjet Printheads from Ricoh is already winning hearts in the market because of its features and quality performance. The Ricoh MH5421F and the Ricoh MH5421MF has been especially designed for ...

National

ColorJet Introduces Aurajet to its Indian Customers

India’s biggest wide format digital printer manufacturer and also a winner of several awards in the last few months, ColorJet India Ltd. has launched Aurajet Dye Sublimation Printer, this July. The Made-in-India Aurajet is t...

International

Mutoh Belgium Launches its ValueJet 1604WX (VJ- 1604WX) Wide Format Dye Sublimation Printer

Mutoh is one of the most prominent names in the Belgium market. It is a subsidiary of Mutoh Holdings Co. Ltd., Tokyo, Japan, and holds the responsibility of taking care of sales of Mutoh hardware like professional sign cutting pl...

International

Canon’s imagePROGRAF iPF670E is all Set to Give Tough Competition to its Contemporaries in the Market

imagePROGRAF iPF670E, the latest addition to the Canon family is economical, multipurpose, and the perfect large format printing device that is exceptionally easy to use, not to mention the increased productivity that is achi...

National

HP Unravels its HP Designjet T830

At a recent event of Design Summit 2017, organized by HP Inc. India and Architecture + Design—the national journal of architecture, HP showcased their latest innovation in large format printer portfolio; the HP Desi...

National

Epson Releases Feature-Rich SureColor P5000 in India

Epson India made news when it announced launch of its new Epson SureColor P5000 17-inch wide-format Inkjet printer. Sized at 17 inch, the new printer is laced with the latest imaging technologies. It also has PrecisionCore...

National

Canon Brings an Array of Wide Format Printers to the Market!

Canon India Pvt. Ltd. recently announced the launch of its extensive range of offerings especially designed for the professional printing domain. At one of India’s largest signage event; Printpack India, Canon India introduc...

International

HP Inc. Brings to Market the Latest Technology of Latex Print and Cut Solutions

HP’s freshly launched technologies are taking the market by storm and have already sold beyond 40,000 Latex units. This huge demand of the product line is the perfect demonstration of growth and momentum for HP Latex soluti...

International

Technically Advanced New VUTEk 5r and 3r printers from EFI Makes its Way to the Market

The new VUTEk 5r and 3r printers from EFI with advanced LED roll-to-roll production offerings is also capable of printing at speeds up to 4,896 square feet in an hour. Point to be noted here, that though it prints with such a ...

National

ColorJet Expands Soft Signage Product Portfolio with Softjet Digital Printer

Available in both 2.5 and 3.2 metre print width, SoftJet easily prints on polyester-based fabrics using environmental friendly aqueous based inks ColorJet India Ltd, India’s largest manufacturer of wide form...

National

ColorJet Showcases Its Concept Machine

The world’s first eco-solvent printer with XAAR Printhead was put on display for visitors at Apppexpo, Shanghai 2017 ColorJet, the largest Indian manufacturer of wide format digital printers in India, presented live demonstratio...

International

Stay Visible Even When the Sun Goes Down

This unique spinning LED display option is expected to take the market by a storm Monkey Electric from California, USA has come up with a unique concept of promotion through LED-lit bicycle wheels wherein LED lights are fitted...

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International

Deloitte Digital Attracts Travelers with Eye-Tracking DOOH at London Airport

Deloitte Digital has collaborated with Market Gravity and installed a digital out-of-home campaign at London City Airport. The advertising DOOH consisted of gaze-tracking technology in order to measure engagement with the informat...

National

Foodpanda Joins Hands with Laqshya Media and Gets Inventive with OOH

Foodpanda is a German mobile food delivery marketplace located in Berlin, Germany with operations in around 10 countries and territories. The service allows users to select from local restaurants and place orders via its mobile ap...

International

Silentnight Initiates a War on Plastic in an OOH Campaign

In order to make the world better for the future generation, we need to recycle and reuse. Keeping that in mind, Silentnight which is the largest UK manufacturer of beds & mattresses and located in Barnoldswick, Lancashire, En...

National

Amazon’s Innovative Campaign Makes India Sing

Amazon is an American e-commerce and cloud computing company based in Seattle, Washington. It is the biggest e-commerce website with a large number of customers. Recently, they came up with a quirky and engaging campaign which was...

National

Nescafe Triggers Love for Coffee with OOH in Mumbaikers

Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is an amalgamation of the words “Nestlé” and “café”. The coffee has been around for decades however, that is not s...

International

OPPO Launches OOH Campaign Highlighting Diversity of Singapore

OPPO is providing excellent selfie experiences to younger people around the world. In the last few years, OPPO has been focusing on selfie technology breakthroughs. OPPO worked upon selfie beautification and drove the selfie trend...

National

Netflix Re-Invents OOH Campaign by Reusing Old Billboards

Netflix is not leaving any stone unturned to enhance its viewership in India. With cheaper internet rates and high speed it is not surprising that one of the most famous online entertainment portal is focusing on Indian market. �...

International

Transit Ads Starts a New OOH Campaign for Debonairs Pizza

With people spending more & more time outside their home it is not surprising that brands are opting for OOH advertising. Out-of-home media advertising is focused on marketing to consumers when they are “on the go”...

International

LEGO Launches Gesture Based Star Wars DOOH

LEGO is a line of plastic construction toys that are manufactured by The LEGO Group, which is based in Billund, Denmark. Recently, in an innovative billboard campaign, Lego is promoting its Star Wars-themed brick sets in the U.K....

National

Titan Launches OOH Campaign For the Wedding Gift Collection

Titan Company Limited (earlier known as Titan Industries Limited) is an Indian luxury goods company. The lifestyle consumer brand owned by the Tata Group launched a large outdoor campaign with the theme ‘The perfect wedding gif...

International

Budweiser Starts a Music Quest In a Search-Oriented OOH Campaign

Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch. It is the most advertised beverage brand in America and accounted for a third of the company’s...

National

‘Share A Coke’ Ad by COCA COLA Comes To India

Over the years relationships evolve. A father may take over the mantle of a best friend, a sister could turn mentor, and a romantic interest could become a best friend. Recently, to celebrate the refreshing take on relationships, ...

International

Oreo’s Unique OOH: Interactive Bus Shelters Dispense Cookies

An interesting interactive campaign has been started by Oreo, all across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. In the current scenario, interactive and engaging billboards are a...

National

Audi India Uses Aero Wrap in its New Campaign

Audi, the luxury car brand never fails to impress us. Their latest innovative and unique campaign is certainly an example of that. Audi India yet again did it in style – the brand with the four rings gave wings to its #A5BratPa...

International

Telstra Begins Innovative Digital Billboards, Using GPS & IoT

Technology is transitional and it is not surprising when we witness it day by day. The recent example of this is the Australian operator Telstra which partnered with domestic startup Cab Digital Media to start a digital platform ...

National

FB, the Biggest Social Media Uses OOH for Promotion

Facebook is a big brand and most of us would say it needs no introduction. However; contrary to our opinion the social networking giant is also choosing to advertise on billboards across big cities. People have been posting and ta...

International

Gigantic Thank You Notes by Lyft as A Promotional Campaign

As part of their annual campaign drive, Lyft, the ridesharing company has come up with an innovative advert. With a lot of competition around, it is integral to have an inventive branding in order to stand out. The company is seri...

National

Srinagar Airport Hosts Eco-Friendly Signage by Orango Solutions

It is about time that we start thinking about our environment. Additionally, start implementing preventive measures which are going to safeguard the future of our planet. Little steps towards this idea can turn into big changes....

International

Innovative Campaign By a Hollywood Movie for Awards Race

Advertising has undergone a transient change. Moreover, people are adopting mediums and methods which are a head turner in a span of seconds due to the immense decrease in attention span. Recent example is by critically acclaimed...

National

Real Estate Brand Creates a Whole Township Inside a Metro Train

Metros in the cities are offering an inventive platform to advertise a brand. In busy and traffic stricken cities Metros play an important role for daily commuters. Capitalizing on this, many brands are using this medium to marke...

National

Inventive Use of Pop Culture by Zomato As An Outdoor Campaign

Beating the competition not only requires hard work but also being innovative in marketing. The latest outdoor campaign by Zomato which is heavily inspired by pop culture is certainly an example of that. The campaign has successfu...

International

‘Netflix is a Joke’- An Innovative Campaign Broadcasting Increase in Comedy Series

Netflix is not leaving any stone unturned to increase its viewership. In this age of fast life as well as attention span decreasing tremendously it is apparent that innovative ideas are going to be implemented for promotions. Taki...

National

Kansai Nerolac Starts An Appealing OOH Campaign ‘#ASHADEBETTER’ At The Chhatrapati Shivaji International Airport, Terminal1

Every company needs to be unconventional and creative when it comes to promoting their brand. Kansai Nerolac Paints Ltd (KNPL) started an on-ground campaign at the Terminal 1 of the Chatrapati Shivaji International Airport which d...

International

Recognition Technology Used by Piccadilly Circus Billboard to Deliver Targeted Adverts

Digital billboards have become most sought after medium to advertise brands. Reinvention is a requisite when it comes to advertising & marketing. A new digital billboard in London’s Piccadilly Circus uses recognition tec...

International

Avery Dennison Bring Life to Walls by Using Vinyl Films

Paint is the most sought after solution whenever businesses or individual consumers think of revamping their retail or personal interior space. Though it’s the most common trend, there are various other customisable options ...

International

Launch of New WEGE POPS Promoted Using Mop/Up Kiosks

Out-of-Home advertising has its own charm & benefits. The glimpse of which was recently seen in Helsinki, Finland. The promotion of WEGE POPS ice cream was carried on by MKTG Event Company, which involved Mop/Up Kiosks. ...

International

Echo Technology by Lightvert LTD is Here To Market Your Brand

With the technological advances it is imperative that advertising gets updated too. The newer the technique to advertise, the popular your brand might get. The billboards and hoardings are integral in marketing however the a...

National

Ignis Ignites a Drive Challenge to Advertise Itself

The newer your campaign the greater publicity it will draw. Ignis, Nexa, totally believes in following that. Keeping with the unconventional trait of advertising, recently they came up with ‘Ignis Drive Challenge’ to delive...

National

Launch of Cadbury’s Maha Pack Done in an Innovative Way

The new advertising campaign for promoting the launch of Cadbury’s Dairy Milk ‘Maha Pack‘, was done through a huge outdoor campaign. It was done across 15 cities in India targeting male and female consumers between the ag...

International

Artists Turn Shooting-Targets to Send a Strong Message Against Racism

This outdoor campaign was certainly not created at the spur of the moment; it was a well planned and executed one. Given the increasing amount of fatal shootings of young black men across the U.S, the New York office of inte...

International

Delta Airlines’ Unique Outdoor Campaign for Singles!

Delta airlines came up with one of the coolest outdoor campaigns this year. Keeping in mind especially single people who cannot afford to travel just anywhere they wish to, Wieden + Kennedy New York has painted scenes of 9 exo...

National

A Noteworthy Campaign for Swachh-Bharat

This remarkable campaign for Swachh Bharat Misiion in Jodhpur is by far one of the most buzz worthy one. Since Prime Minister Narendra Modi has started the Swachh Bharat Mission, individuals irrespective of their capacity in�...

National

Delhi Commuters at Bus-shelters Experience Going Live on Big FM!

Delhi commuters waiting at JCDecaux bus stands at various locations were given a chance to experience being live on air with their favourite RJs as well as dedicate a song to their loved ones. This innovative campaign to reach...

National

Savlon Promotes Hygiene in the Most Unique Way

Given the importance of hygiene in day to day life; especially that of hands to avoid ingesting germs, Savlon designed this unique campaign to spread the word. Named ‘Street Style’, the campaign was dedicated to the World...

National

The Cigarette Time Bomb!

People of Kochi got to experience this unique ad campaign initiated by Mathrubhumi in order to create awareness among public about the harmful effects of tobacco. With the help of Kochi City Police and the Corporation of Koch...

International

Scotch-Brite’s #WorthTheMess Campaign Sweep all Points for the Cuteness Quotient

Well, this could easily be labeled as the cutest creative campaign of the year yet and Scotch-brite has won hundreds of hearts with it. Titled, #WorthTheMess, the campaign is dedicated to the cutest and fluffiest of pups that...

International

Grey Australia Created a Powerful Campaign to Make Missing People Unmissable

Grey is Australia’s leading marketing content and communications group and its recent campaign; Missing But Unmissable is truly hard to ignore and delivers an leaves a lingering impact on the public. Launched by the Missing�...

National

Pepsi Modifies a Bus Shelter into Beach-Side Scene!

With each passing day, the competition is surging at a new high and asking the corporates to look fresh ways to lure customers so as to stay ahead of the clutters. No wonder that the FMCG companies are further segregating th...

National

Vodafone India’s Unique Bike Rally Campaign

A motor cycle rally campaign, named as the Vodafone Data Strong Ride was conducted by Vodafone India to demonstrate presence of Vodafone’s data strong network across the country. Riders in the rally used Google maps to ident...

National

Wrangler Gives Feel of its New Inficool Fabric Through this Innovative Campaign

This summer Wrangler has not only come up with an innovation in their fabric but also an equally innovative outdoor campaign to promote their new product. The new line of the brand’s fashion-cum-functionality garment colle...

National

TATA’s Innovative Outdoor Campaign

Tata’s new SUV HEXA was launched through an impressive outdoor campaign by Madison World’s Outdoor unit, Platinum Outdoor. The campaign was launched in 2 phases and was executed in over 22 cities. Target of the intricate...

International

Nissan Juke Special Edition Launches in Germany with 3M Brand Solutions On Board

The Project Nissan Germany, in order to launch their successful Juke model into the German automotive market, developed a special edition model with a production run of 400 vehicles. To make the Juke at little bit more specia...

International

Decoration of an Air New Zealand Airplane in Germany

The Project The partnership between 3M and Air New Zealand is being continued with the recent decoration of a Boeing 747-400 to mark the premiere of ‘The Return of the King’, the third and last sequel of the Lord of the Ri...

International

DirtFish Driving School Finds the Perfect Solution

The Project DirtFish, a rally racing school located in Washington, sought a product that was easy and quick to install on its cars that also matched the brand’s colours. DirtFish Rally School began using Avery Dennison Suprem...

International

Rebrand for the DPD Group European fleet

The Project DPDgroup was to launch its ‘DPDgroup Rebranding 2015-2017’ project, involving its fleet of vehicles across the whole of Europe. The project was substantial, involving almost 30,000 vehicles and 4,500 trailers o...

National

CASHurDrive – Advertising On Cabs

When it comes to advertising, creativity has no boundaries or limits. From billboards to Cab branding commonly known as radio cab advertising, ads can be put up anywhere. Cab advertising in India has gained pace over the past few ...

International

New Alpha Graphics Custom Vehicle Wrap Installation

The large format printing department at Alpha Graphics was busier than ever. It’s a great situation for any printing company to be in. It required that the company got a new van to accommodate all the graphic installation projec...

National

A Bus Stop in Assam Turned into a Library!

How appealing is the idea of just going through dozens of your favorite books without having to step into an actual library but a make shift one at a specially designed bus stand while waiting for your bus! If you think the idea...

International

Elizabeth Arden Targets Rising City Pollution in Its Latest Product Launch

Conceptualization The concept rooted from aspiration of Elizabeth Arden to launch its new product PREVAGE City Smart Hydrating Shield SPF50 which has special anti-pollution properties that helps the skin to ‘Outsmart the City�...

National

Vodafone Helps Delhi to Fight Pollution Via its New Campaign of ‘Air Purifying Bus Shelters’

Vodafone India, has taken a responsible initiative of enlightening common people on air purification. It came up with its one-of-a-kind campaign in the wake of Delhi Smog, by launching Air Purifying Bus Shelter at Safdarjung in...

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Fujifilm: With 100 UV Installations, Leads Indian Wide Format Market

Fujifilm India Pvt. Ltd. was established as a wholly owned subsidiary of Fujifilm Holdings Corporation, Tokyo in India more than a decade back. A leader in a broad spectrum of imaging industries, operated in India t...
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Esko: Enhances PSPs Efficiency through Software & Automation

The Belgian software giant, Esko’s product portfolio supports and manages the packaging and print processes for brand owners, retailers, designers, pre-media and trade shops, packaging manufacturers, and converter...
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Apsom Technologies: Driving the Change to Go Green

Following its philosophy, the company is constantly bringing in technologies that are affordable and stable. Apsom Technologies has created an indisputable niche in India’s digital printing industry and has incess...
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Aaplejet: UV Technology is the Future

Established in 2015, Aaplejet is part of a bigger conglomerate GeeVee Infotech which has been engaged in providing total imaging & printing solutions for corporates, small & medium enterprises, private &...
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Unique Sign: UV Is Getting Greater Attention Now

Despite corrections towards solvent and flex, Unique Sign is more comfortable trading in UV technology mainly because it has no restrictions on substrates to be used. Unique Sign Innovations is one of the leading di...
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Mouvent: Promising Agile Digital Printing Solution

Mouvent – the Swiss start-up company is the digital printing competence center of Bobst Group. The centre, which is dedicated to exploring and delivering the future of digital printing, aims at developing intellig...
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Colorjet’s Polo HQ – MADE IN INDIA

Colorjet’s new offering Polo HQ, an eco-solvent wide-format printer with AIVC Technology, is a strong industrial product, and is successfully making ground for itself. While speaking to Sign & POP World, Smart...
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SAi: India is a Colour Conscious Market

SAi (SA International), US Graphic Software giant offers everything a Sign & Graphics maker needs for a total workflow including a complete line of tools and products for design, editing and production. Whether ...
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The Re-launch of Vinod Krishnamurthy Iyer with Fortuna Colours & Prints LLP

Vinod Krishnamurthy Iyer bumped upon the digital textile printing business in 1998 and since then there is no turnaround. During his stint of two decades with printing business, he collected diverse knowledge in�...
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Stratojet: Offering Quality Solutions To The Print Industry Since 1996

With over twenty year experience in the industry as printers, distributors and as manufacturers, Stratojet believes that it is best positioned to understand the needs of its customers. In a nutshell, Stratojet began...
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AD Doll: Promises Quick ROI, More Profits

Rapidly increasing competitions have left no other way to the marketers but to look for uniqueness in presentation so as to lure as many passers-by as possible. It must have the ability to turn heads and grab attent...
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Massivit 3D: Enhances Portfolio, Introduces Massivit 1500

Massivit 3D Printing Technologies, the leading provider of large format 3D printing solutions for visual communication applications, has introduced Massivit 1500 printing solution to increase accessibility into grow...
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Associated Plastics: Journey of The Man with A Mission

In Chuna Mandi of Paharganj area in New Delhi, there is a well-known name Associated Plastics (AP), the supplier of plastic-based advertisement products since 1974. AP aims to becoming the leader in the market by pr...
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Arvind Ltd.: Promising Greener Media to Signage Industry

Arvind Ltd. – a flagship enterprise of Lalbhai Group, is one of India’s largest textile conglomerates having its presence across the chain from yarns to finished goods, with a turnover of USD 1.40+ billions....
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B & R Digitals: Complying with Global Quality Norms

Inaugurated in 2000, the Mumbai-based B & R Digitals is a well known manufacturer, exporter and supplier of high quality lamination machines under XLJET brand. The product range that includes Inkjet Paper & ...
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Pushing for Greener & Dynamic Wall Painting

Primarily a distributor of full range of non-lit, white back, black back, grey back, back-lit material in all GSM, Shree Vallabh Digital Pvt. Ltd. deals in well-known brands viz. Sunlex, Supersign, Cleena, Canadian(...
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Massivit 1800: Pushing Boundaries of Signage & Displays

Massivit 3D Printing Technologies, the leading provider of large format 3D printing solutions for visual communication applications, has recently appointed Isabelle Marelly as the Worldwide Director of Marketing. Ma...
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Digital Wall Painting: Making Wall Painting Easy, Perfect & Dynamic

In 2013, Can Image Media Tech came up with this new technology of Digital Wall Painting (DWP), hence capturing all the forms of traditional advertising used for outdoor and indoor branding. Slowly getting in the gro...
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10 things that sign-makers and large-format printers should consider when investing in RIP software packages

At the beginning of the digital age, the RIP was the premier tool of printers and repro houses. Today, output devices take centrestage along with file sharing, remote access and Cloud storage applications. However, ...
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Satyam Techno: The LED People

Satyam Techno has recently expanded its offering by enhancing the variants of LED modules in its product portfolio. “We have LED Modules at every price band starting from Rs 2 to Rs 500 meeting the needs of almos...
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EcoSigns: Soon To Replace PVC Flex

Universal Products, better known for its umbrella brand – EcoSigns, took this responsibility on its shoulder to make the world PVC Flex-free, offering a simple solution to the complex problem aroused out of using ...
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Signarium: Offering Customised Signage Solution

Established in 2016, Ahmedabad-based Signarium completed two years catering to the specific requirements of the country’s signage industry with its innovative solutions. With a range of aluminium profile variants ...
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Talking Standee: The New Head Turner for the Brands

Hyderabad-based Window Square boasts of its ideas on experiential marketing that transforms businesses to brand. In this cluttered market every brand is struggling to earn its place in customer’s mind. Decoding th...
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Malhar Plast: Promising Better Illumination

Goverdhan N. Vaswani Founder of Malhar Plast Pvt. Ltd., the signage business holding firm from Mumbai in association with Prashant S. Ruparel Owner of Kalpavrux International for technology transfer, has recently in...
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Pioneer Polyleathers: Leading The Flex-way

Pioneer Polyleathers Ltd. is India’s leading integrated manufacturers of flex banner, PVC foam sheet and self-adhesive vinyl. The company, which has been manufacturing these products since 2008, has recently...
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Apollo Polyvinyl: Indian Signage Industry Revolves Around Flex

Primarily known for PVC-based products Wood Plastic Composite (WPC) and PVC Foam Board, Apollo Polyvinyl (P) Ltd has relatively been a new player in when it comes to manufacturers of PVC Flex. Having state-of-the-ar...
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Sun Lex: There’s a Lot of Potentials to Tap

Established in the year 2012 at Morbi in Gujrat, Sunlex Fabrics Pvt. Ltd. is engaged in manufacturing, exporting and supplying an extensive range of Flex solution. Under the visionary guidance of the founder –...
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CSV: No Impact of Fabric on Flex

Canadian Speciality Vinyls (CSV) is an Indian enterprise specialising in manufacture of all kinds of calendered PVC films that are widely used in various industrial and commercial applications like banners, billboar...
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Cleena: Quality of Flex is Region Specific

Cleena Industries Pvt Ltd. boasts of its fully-automated calendaring flex manufacturing plant at Roorki in Uttarakhand, which is equipped with most advanced manufacturing technologies from Germany, Korea, Taiwan and...
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MegaSign: Future of Flex is Not Perfect

Established in 2012, Navratan Specialty Chemicals Llp is engaged in manufacturing, supplying and exporting some of the popular PVC-coated materials and foam boards under the brand names, Signmagic, Megarich, Megasig...
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AllFlex: Flex to Become More of Regional Sales

Allflex Plastic LLP is located in Eastern reign of India, in Kolkata, West Bengal. The company is into manufacturing business from last 15 years, starting with production of PP flute board, GPPS sheets, Polycarbonat...
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K Corp: Creating A New Wave of Channel Letters

Incorporated in the year 2001, Kartar Corporation (K Corp) grew under the leadership of renowned entrepreneur and founder of Sudarshan Group of Industries, Pritpal Singh, who was later joined by his son, Charanjit S...
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Mehta CAD CAM: Strategising Big On Make In India

Established in the year 1989, Mehta Cad Cam Systems Pvt. Ltd. is one of the oldest and the largest companies being engaged in the field of CNC, laser and digital printing technologies in India. Headquartered in Ahme...
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Suresh Indu Laser: Implementing New Features in Laser Technology

Dr. Suresh Shah, Laser Physicist – the founder of Suresh Indu Lasers Pvt. Ltd., an ISO 9001:2008-certified company, has designed, developed and produced Laser systems for various industrial and research applicatio...
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Bright Outdoor Media Pvt. Ltd.: Leading From The Outdoor Front

Clean image, meeting extended mileage, package deals, after sales service, personalised team work, etc. have together made Bright Outdoor Media as the one-stop solution company for any promotional need Think ...
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Adwel Art: Readying to Deliver International Standard Products

Since 1967, Adwel Art’s founder Om Parkash has stressed quality in every aspect of his business operations. Centrally located in the State of Haryana (Kundli & Bawal), facilities encompassing 40,000 square...
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Faraz Signage: Embossing Corporate’s Brand Image

Faraz Signage – that ideates, manufactures, installs and services/repairs – can illuminate and help enhance the company/brand with the finest in the exterior and interior signage. An expert in the channel letter...
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Benson Polymers: Signage is Here to Stay

Making its presence felt for over two and a half decade, catering to varied adhesion needs of its valuable customers; Benson Polymers has emerged as one of the most trusted names in the country’s adhesive industr...
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Etchcut International: Making India Proud

Started with a 10ft x 10ft space in the name of Idea Factory, within one year it became Idea Factory Equipments Pvt. Ltd. Known popularly world over by its brand ‘ETCHCUT’, the company has been busy catering ...
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Leading Digital Signage Player, Stratacache Eyes The Potential of Indian Market

Dayton, Ohio-based Stratacache is one of the leading providers of intelligent digital signage, digital merchandising, mobile enablement and rich media solutions. These solutions help inspire and influence customers ...
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International National

ColorJet India Partners With Digital Hires for Spain & Portugal

India’s biggest manufacturer and exporter of wide format inkjet digital printers ColorJet India has recently appointed Digital Hires in Spain, as their distributor to market its printers across Spain and Portugal. Digital Hires which...
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International

SAi Promotes Michelle Johnson to Director of Worldwide Marketing

SA International (SAi), the leading provider of software solutions for the signmaking, digital printing and CNC machining industries, has announced the promotion of Michelle Johnson to Director of Worldwide Marketing. Johnson, who pre...
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National

Media Expo Receives Massive Footfall

Media Expo, one of the most trusted international trade exhibitions for advertising and signage industry, has concluded its 2018 edition in September. This year, it has witnessed a 21 percent surge in visitor attendance driven by a p...
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National

Havells’ Wires On The Billboard

Havells India is best known for its ‘wires that don’t catch fire’ campaign. It started out with a complete 360 degree advertising strategy leveraging all forms of media. The company tried to touch the emotional chord through it...
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International

Netflix Acquires Billboards Along the Sunset Strip

Netflix one of the biggest online entertainment channel has gone old school by acquiring billboards along the Sunset Strip. The digital streaming channel has taken up space at the mile-and-a-half-long section of Sunset Boulevard in Wes...
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International

JCDecaux Singapore Starts Digital Bus Shelter Advertising

JCDecaux Singapore launched its first digital screens in bus shelters. The digital screens advertised audio equipment firm Bose. According to reports, the digital screens at Orchard Road as well as Singapore’s Central Business Distri...
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National

HP Uses Media Expo to Showcase Its Large Format Strength

HP Inc. demonstrated the indoor and outdoor signage printing capabilities of its Latex printer portfolio at the Media Expo 2018. Visitors at HP’s booth could witness live demos of various Latex applications printed on the devices on ...
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International

Martell Brightens the Town with ‘Icons Grow Bold’ OOH Campaign

Martell is a Cognac house founded in 1715 by Jean Martell. The popular liquor brand Martell created a new sequential LED-lit billboard for its “Icons Grow Bold” campaign. The unique OOH advert is intended to promote the launch of t...
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National

Driving Santro to The Villages Through Billboards

Hyundai has decided to change its advertising strategy this time as it no longer wants to rope in brand ambassadors to power its advertising campaigns for Santro. It has now shifted its focus on massive outdoor advertising, mainly hoar...
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International

Cadbury’s Dynamic Campaign Enthralls Everyone

Cadbury is sponsoring the Premier League in Ireland. In order to commemorate the same, the brand launched its first ever Dynamic OOH campaign. The campaign consisted of old and the new format of OOH with intent to create excitement and...
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National

Honda’s New OOH Targets Youth

Honda City has been one of the most celebrated names in the sedan segment for over 20 years. Now, it has launched a campaign to attract young sedan buyers. The campaign – ‘Forget the Toys’ – aims to make youth understand th...
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International

Global Will Acquire Exterion Media Soon to Add to Its OOH List

Radio group Global is the home of some of the UK’s best-loved radio stations which is going to take over Exterion Media soon. Also, recently, they have acquired fellow OOH (out-of-home) companies Primesight and Outdoor Plus in ...
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National

Canon Brings PIXMA Zone to India

In order to familiarise the consumers with various categories of inkjet printers, cartridges and photo media, Canon India has launched a PIXMA Zone for the first time in India. The zone will showcase the entire range of Canon Inkjet te...
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International

Ricoh Launches New Latex Wide-Format High-Speed Printers

Ricoh USA, Inc. unveiled two new wide-format latex printers that provide the reliability and segment-leading print speeds needed to meet modern demands for fast turns. The roll-to-roll latex printers, RICOH Pro L5130/L5160 were also sh...
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National

Times OOH Bags Two Airport Contracts

A leader in outdoor advertising, Times OOH has added more feathers in its cap. It has bagged two new contracts, one each in domestic and overseas. The first contract is for exclusive advertising rights at the Indore Airport, while the ...
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International

Fujifilm Introduces Acuity Ultra Superwide UV Roll-to-Roll Printer

Fujifilm introduced an all-new high-quality Acuity Ultra, a superwide UV roll-to-roll printer in North America. It offers increased size and quality to make the production of high-end interior graphics much more profitable. The newest ...
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National

MTV’s Unique Twist to OOH

Taking creativity to an all-new level, MTV has launched an OOH campaign with live billboards to promote its two upcoming reality shows – Ace of Space and Elovator Pitch. The billboards went live in the month of October at a strat...
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International

OEM Visit Builds the Commitment To Xaar 1201 Printhead In China Stronger

Recently, Xaar warmly welcomed a delegation of its Chinese OEM customers and Master Distributor for the Xaar 1201 to its headquarters and manufacturing facility in Cambridgeshire. The agenda of the visit was the group’s commitment to...
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National

Colorjet Awarded for Digital Textile Printer Production

Colorjet India Ltd, India’s only manufacturer has further claimed its No. 1 position by winning the ‘TV100 Industrial Excellence Award 2018’ in the ‘Largest Manufacturer of Digital Textile Printers in India’ category, contrib...
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International

Xaar’s EPS Business Expands to Deliver Enhanced Service

Xaar company Engineered Printing Solutions (EPS) will open a new office in California, USA in September, enhancing its ability to meet the needs of its many existing and potential customers on the West Coast. The new office will deliv...
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National

Indian Shopping Malls are Adopting the Digital World

The shopping malls today are turning out to be one-stop destinations which have brands that cater to consumer’s every required need. According to India’ Brand Equity Foundation, India’s retail market is expected to increase by 60...
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International

JCDecaux to Launch New Digital OOH Network In London

Out-of-home advertising reaches the consumers while they are outside their homes. With the passage of time, people are spending more & more time outside which gives a great platform to OOH companies. JCDecaux the world famous out-o...
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International

Simvol Used Mimaki for 2018 FIFA World Cup Flags & Banners

Simvol is Russia’s largest producer of flags and state symbolic textile-based signage. For the football world cup which is one of the most important sporting events in the country, they completely relied on Mimaki digital textile pri...
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International

McDonald’s Spends Billions for Digital Signage & Kiosk Upgrade

McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries. According to reports, the corporation is spending $6 billion to re-invent over 6,000 stores acros...
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International

Posterscope & Vizeum Brings Glenfiddich’s Experimental Series as OOH

Posterscope & Vizeum started an out-of-home campaign to promote the experimental series from Glenfiddich. The Experimental Series from Glenfiddich is a range of ground-breaking single malt whisky. The range features three experimen...
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International

DJI – The Drone Company Starts Airport OOH Campaign

Drone Company DJI collaborated with JCDecaux to launch an OOH campaign to promote their “Now It’s Epic” initiative. The OOH campaign was launched across OOH digital screens at Singapore Changi Airport, as well as Los Angeles Inte...
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National

Guwahati Based OOH Firm Recognized in the Top 100 SMEs

Outreach Advertising is a Guwahati based firm that has been recognized in the list of top 100 Small Medium Enterprises of the country by the Ministry of MSMEs. The out-of-home advertising firm was extremely glad and motivated after bei...
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International

Big Tech Companies are Going Old School With OOH Advertising

Technology giants like Facebook Inc and Google spend billions of dollars on digital marketing, however, now they are investing their own marketing dollars into billboards and various other forms of outdoor adverts. This transition is p...
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National

GS2000LX Pro Installed by Aakar Sign

Aakar Sign and Prints which is an Ahmedabad company recently installed an EFI Vutek GS2000LX Pro. The company Arrow Digital has supplied and installed 10-colour LED UV inkjet printer. Apurva Shah, manager director, Aakar Sign, said, �...
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National

ColorJet Records Highest Sales of UV Digital Printers at Media Expo

ColorJet India Ltd. has recorded the highest sales of its UV digital printers at Media Expo 2018, New Delhi, among the several exhibitions the company has attended till date. The sales at Media Expo were led by its Verve Hybrid UV Flat...
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National

Media Expo, New Delhi 2018; 95% Sold Out as Delhi Races to be India’s Ad Capital

Space bookings for the upcoming edition of Media Expo 2018 has taken a positive leap considering the rapid progress seen in the advertising industry of Delhi and the massive success gained by the previous show. Over 25 new companies fr...
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National

MCT VersaTech2 Digital Cutting Machine Installed by Caterpillar Signs

Caterpillar Signs has both printing and finishing solutions in-house. The technologies include two EFI machines, a GS EFI GS3250LX PRO UV Hybrid and a GS5250 LXR five-meter roll to roll kit for outdoor and indoor signage business. EFI ...
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International

Cab Digital Media Partners with Media Planet

Cab Digital Media (CDM) and Media Planet have joined hands together. This will render Media Planet become the national media partner for the TaxiLive which is an Australian-first platform developed by CDM that displays smart digital b...
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National

Xerox Launches Industry’s First Iridesse Production Press

At PrintExpo 2018, Xerox helped customers explore new ways to capture growth opportunities with its latest print technologies, advanced workflow solutions and business development resources. Xerox’s end-to-end production solutions ...
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National

Imagination Delivered Installs an EFI GS3250 in Bengaluru

Bengaluru-based Welpac Products is the 38-year-old company which produces signages has a new branch called Imagination Delivered. They have installed an EFI Vutek GS3250LXr Pro LED roll-to-roll printer at its facility in Bengaluru. Acc...
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International

McDonald’s Partners With JCDecaux for Bus Stop OOH Advertisement

McDonald’s, the famous fast food chain joined hands with JCDecaux Singapore. It will be the launch advertiser for the JCDecaux, island’s wide bus shelter networks. It will begin a long-term partnership with the fast food giant. McD...
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National

Apsom Technologies Sets New Goal For Marathon Enthusiasts

Apsom Technologies is extremely proud of Director, Mrs. Poonam Bhatia who had been training vigorously and participated in Comrades Marathon 2018 held on 10th June for the second time, having participated and successfully completing it...
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International

Latest Digital Signage Campaign Launched by Al Arabia Using Daktronics LED Displays

Daktronics was founded in 1968 as a USA-based manufacturing company. It has grown into the global leader in audiovisual systems and implementation with offices around the world. Recently, they teamed up with Al Arabia and the Arab Exte...
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National

Jeevansathi.com Re-invents OOH by Using Bus Shelters

Jeevansathi.com is an Indian matrimonial portal owned by Info Edge. They are one of the most popular matrimonial websites in the country. Recently, they are making waves with their latest OOH in the capital city. The conventional India...
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International

Greenridge Farm Teams Up With OUTFRONT Media to Launch First Ever OOH Campaign

OUTFRONT Media Inc. started joined hands with Greenridge Farm. They unveiled an out-of-home (OOH) campaign for the first time for Greenridge Farm. The sole aim of the campaign is to generate inquisitiveness in the people of Chicago a...
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National

Large Format Printer Market Witnesses Strong Growth in Q1 2018

The large format printer (LFP) market in India grew 11.7% quarter-on-quarter and 38.5% year on year in Q1 2018, with shipments reaching at 2,954 units, according to the IDC Asia/Pacific Quarterly Large Format Printer Tracker, 2018Q1. S...
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International

Newcastle Airport Will Now Witness Exciting Billboards by oOh

Lately, airports have become the most sought after location to install and start advertising campaigns. With the airport traffic increasing day by day it comes as no surprise that it is one of the best mediums for OOH. As per reports,...
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National

Behrouz Biryani Launches Advertising Campaign for the First Time

Biryani is one of the most loved delicacies and Behrouz Biryani is the popular Royal Biryani. They recently launched their first ad campaign. The advertising campaign comes with a quirky one-liner meant to attract passersby. This is th...
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International

LG Electronics Launches Dynamic New Transparent Color LED Film Display

LG Electronics USA Business Solutions launched a new LED display with unique installation capabilities the LG Transparent Color LED film display. It was introduced at InfoComm 2018 and the revolutionary display has the ability to turn ...
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National

Khushi Gets an Uplift With Advertising Rights at Madurai Airport

Khushi Advertising is reaching new heights. After bagging exclusive advertising rights at Vadodara airport, it has recently acquired the exclusive advertising rights at Madurai airport for the next 10 years. Also, Airports Authorit...
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National

Big Brands Confirmed Their Participation in 14th PRINTPACK INDIA

Heidelberg has also confirmed participation in the forthcoming PRINTPACK INDIA 2019 exhibition, apart from other legends of the printing and packaging industry like Bobst, Canon, Fuji, Fairdeal Engineers, HP, Komori, Kodak, Konica Mino...
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National

70% of Daily Commuters in Bangalore Catered by Times OOH

Bus shelters are an effective medium to advertise brand and products. Recently, the bus shelters in Bangalore have been newly constructed along with being well designed energy-efficient. Moreover, offering a platform to cater to a larg...
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International

eBay Begins Innovative DOOH Campaign for Spring Shoppers

eBay is a multinational e-commerce corporation based in San Jose, California that promotes consumer-to-consumer and business-to-consumer sales through its website. It is one of the most popular websites among users to buy and sell prod...
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National

Tech-Startup Reinventing Vinyl Billboards With an Edge of Intelligence

Billboards are everywhere ranging from conventional vinyl billboards to flashy digital ones. We look at them and probably forget, however, how many of them out there are actually relevant. This gap is being addressed by a startup with ...
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National

Digital OOH Making Slow and Steady Progress in India as per Experts

The expenditure on advertising in the outdoor media market, such as billboards and transit advertising is going to rise, clocking 15 per cent growth year on year. Out-of-home (OOH) medium has remained one of the main channels to reach ...
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International

Tiertime Launches Three New 3D Printers

Tiertime is a famous Chinese 3D printer manufacturer, headquartered in Beijing. It is a pioneer in the country’s additive manufacturing market, becoming first with its UP BOX 3D printer and later with it’s new and improved UP Mini ...
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National

Fingerprint Increases Its Printing Expanse in Nagaland

Keeping in mind, the increase in demand for better printing quality in multiple preferences against time and necessity, the company Fingerprint: Design and Event has installed a range of printing machines for digital printing...
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International

Outfront Media Launches a Campaign on Mental Health Awareness

OUTFRONT Media Inc. recently launched a campaign in collaboration with the University of Michigan Counseling and Psychological Services, the Steven Schwartzberg Foundation, LOGIC, Glenn Close, Michi and Brandon Marshall. The c...
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National

HP announces design competition ‘Skyline 2050’ in India

In its initiative to envision city skyline of 2050, HP Inc. has announced Skyline 2050 – a competition by Designjet large format printers for practicing architects & structural engineers based in India. In this competition, HP is...
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International

Out-of-Home Industry Invests $10m to Enhance Digital Audience Metrics

The out-of-home industry is going to invest $10 million to “revitalize” industry metrics in order to measure audiences for digital billboards more accurately. The metrics project will be carried on and managed by industry measureme...
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National

Publicis, a French Media Agency Obtains 100% Stake in Ecosys OOH

Publicis is a French media agency that has obtained 100% stake in the Mumbai-based digital out-of-home agency Ecosys OOH for an undisclosed amount. Ecosys was launched in 2015 and comes with data and analytics capabilities. It is also ...
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International

Hiscox Implements Digital OOH to Highlight Real-Time Cyber Attacks

Cyber attacks have become quite prevalent these days. With privacy invasion and data breach, it is one scary attack which can cause a lot of disasters. Hiscox’s ‘CyberLive’ deployed a real-time Out-of-Home advertising campaign to...
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National

Indian Print & Advertising Market Embraces Green Solutions

Media Expo Mumbai 2018 witnessed new markets in its 42nd edition that attracted increased business visitors from tier two and tier three cities adding to the total footfall. Massive personalised exhibition stalls, beautiful patterns ...
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International

First-Ever Out-of-Home Advertising Campaign by The Body Shop in US

The popular cosmetic brand ‘The Body Shop’ launched an OOH campaign for the first time in US. They collaborated with Cruelty Free International and the campaign is aimed at calling for a global ban on animal testing of cosmetic pro...
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National

Times OOH Begins Real-Time & Remote Monitoring of Bus Queue Shelters Media Lighting

Times OOH was established in 2005 and have emerged as the undisputed leader in the Indian outdoor advertising industry. They have brought life to OOH advertising’s inherent benefits of freshness, freedom and scale by innovative displ...
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International

Lintec Plans to Launch Recycled Film for Screen and Digital Applications

Our present environment surely needs eco-friendly and sustainable solutions. Henceforth, there is a growing demand for environment friendly solutions in the POS and signage industry. Keeping that in mind, Lintec is set to launch the re...
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International

Ricoh Launches Direct-to-Garment Printer to Help Businesses Grow in Today’s Digital World

The Ricoh Company, Ltd. is a Japanese m u l t i n a t i o n a l imaging and electronics company. Recently, they unveiled a compact, affordable Direct to Garment (DTG) printer that enables users to quickly and easily p...
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National

Mumbai Metro Offers an Exclusive Platform for Marketing In the Entertainment Segment

Lately, Mumbai Metro has witnessed a spree of activities which strongly hints at the fact that it is an inventive platform to display product portfolio for marketers in order to reach the masses. Brands and advertising firms are always...
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International

EFI Launches Fiery Textile Bundle Aimed to Offer Superior Quality

EFI creates the ability to accurately match colors to the printed result, share color palettes across the design team in real time, design professional repeat patterns and create multiple color ways from one design, with the launch of ...
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International

Epson Launches SureColor F2100 Printer for High-Performance Direct-to-Garment Printing

Epson is one of the world’s largest manufacturers of printers. Recently, it announced its next-generation direct-to-garment printer – the SureColor F2100. The SureColor F2100 has been designed exclusively for direct-to-garment prin...
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National

Konica Minolta C6085 Installed by Chawri Bazar’s Parshavi Graphics

Parshavi Graphics is one of the top players in printing wedding cards and scratch cards and has a complete set of binding, lamination, cutting machines available at its shop. A top player in printing wedding card and scratch cards, the...
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International

Man Rents a Billboard to Propose to His Girlfriend In a Quirky Manner

In the current days of Tinder, online dating and short romances it comes as a pleasant surprise when a man actually rented a billboard to propose to his girlfriend. Gareth Illidge, 29, rented the adspace from Airoutdoor in Pontefract, ...
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National

Maharashtra to Create Awareness on Flex Ban

The state government intends to ban all kinds of plastic, flex material and banners irrespective of their thickness, disposable containers made of plastic and thermocol that are being used by hotels, plastic flags and non-woven polypro...
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International

An Ingenious Point-Of-Purchase Display by Lyft Using Beer Can

Sometimes a small idea can make a big impact. These days the marketing ideas need to click instantly rather than taking minutes for people to grasp them. Without making big headlines on billboard or commercials on TV, Lyft, an on-deman...
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National

Sign India Mumbai Welcomes More than 9,000 Visitors

Sign India 2018, Mumbai attracted over 9,500 trade visitors from all across India. The exhibitors were unanimous in expressing their satisfaction about the quality of visitors and the volume of business / enquiries generated. 96% of ex...
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International

Lancaster Textiles Firm Invests £650,000 for Improved Machinery

A major £650,000 investment in its digital fabric printing capability, has been announced by a Lancaster based fabric printing company. It is part of the expansion strategy by Caton Road based Standfast & Barracks’ ambitious inv...
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National

ColorJet Showcases Green Digital Printing Solutions at Media Expo 2018

India’s largest manufacturer of inkjet digital printers, ColorJet India Ltd., takes environmental responsibility very seriously and so, continually works towards cleaner and greener environment-friendly digital printing solutions. At...
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International

Sensient Technologies Launches New Digital Textile Inks

Sensient Imaging Technologies is a division of Sensient Technologies Corporation, has come up with a new range of high performance digital pigment inks, Xennia Emerald PC, applicable for direct printing of textiles; along with a new ra...
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National

GingerCup Has Started One Tea Cup At a Time Advertising Campaign

With more and more products coming in the market daily it is imperative for brands to choose innovative mediums to market their products. Consumers are burdened with hectic schedules as a result they have reduced attention span. Keepin...
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National

HP Launches 3D Printers for Rs. 2.5 Crore in India

Hewlett-Packard Inc. (HP) announced the commercial availability of its 3D printing solution in India and said that it would help bring in a digital manufacturing transformation. HP’s new Multi Jet Fusion 3D Printing solution is a...
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National

Media Expo Mumbai 2018 Sold Out a Month before the Show

The three-day event to host many new players such as Nilkamal and Arvind Limited presenting unique solutions A series of successful editions in the past clearly reflects on the 42nd edition of Media Expo 2018 as the key business event...
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International

New 3D Printer by Kodak at A Special Price

Kodak is entering the 3D printing market soon. It has recently, announced a new dual-extruder, fully enclosed printer and wide line of premium filaments. The new Portrait 3D Printer is now available for pre-order at a special disco...
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National

OOH Campaign ‘Cultfit Bangalore’ Motivates People to Keep Fit

A land of numerous beliefs and cult, our country, India needs no push when it comes to following a trend. However, we still lag behind fitness regime when compared to other countries. Seeking fitness for everyone, as a motto, Cult has ...
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International

StickEarn: Indonesia OOH Provider Gets Funding to Expand

StickEarn is a startup which specialises in vehicle out-of-home advertising, has been able to bag a seven-figure seed funding from East Ventures. Use of vehicle to promote brands is not new but their inventive & creative ideas set ...
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National

Coimbatore and Trichy Airports Get More Ads

Out of home advertising fetches quite a lot of onlookers as people are spending more and more time outside their homes. Capitalizing on that, Times OOH has recently acquired the advertising rights of Coimbatore and Tiruchirappalli (Tri...
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International

Burger King Launches Dynamic Outdoor Ads to Inflate Store Visits

Burger king, one of the biggest fast-food restaurants is initiated analytics for 30 different ads created by 360i and bought by Vizeum that were displayed on 100 billboards over the course of a week in October. What set these billboard...
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National

Google’s Inventive OOH Creative Prompts Commuters to Buy Pixel 2

With the launch of hoard of phones it has become quite important to set high standards in marketing for every smart phone manufacturer. In order to gain more number of onlookers it is imperative to opt for innovative & creative way...
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International

Peruvian Billboard Inventive Campaign Which Collects Air Pollution

The world is in crisis, our future generation might not have an environment left to live & breathe freely. Air pollution is grasping developing nations and the end might not be good. McCann Lima along with Peruvian gas company Cali...
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National

Fujifilm Launches Uvistar Hybrid Super Wide UV Printer

Uvistar Hybrid 320 is a 3.2-metre UV production printer which is equipped with a combination of flatbed and roll printer. It also has a ‘continuous board’ capability that amplifies the productivity when feeding multiple sheets of t...
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International

JCDecaux Lands Contract in Melbourne for Yarra Trams Outdoor Advertising

Trams are an important medium which are used effectively for outdoor advertising. Recently, it has been announced JCDecaux Australia, has won, the 7 year exclusive contract for the entire portfolio of outdoor advertising assets (tram-s...
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National

Indian OOH Agencies: Lagging Behind In Digital Innovation

Outdoor advertising is not just restricted to billboards these days. It has transitioned into mall kiosks & transit media. Digital media has given rise to the increase in variety of options for the advertisers to pick from. Compani...
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International

Interesting DOOH Campaign by Nutella Which Reads Shoppers’ Faces

Nutella brings this joy & happiness on everyone’s face. You couldn’t expect anything less from them. Recently, they have come up with this quirky campaign which will make a permanent seal through face reading. In an inventive m...
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National

Innovative Billboard With Air Purifying Properties by Indian Students

As all the city dwellers are well aware of the bad air quality, so it comes as no surprise that we should take imperative measures to keep it in check. Big cities like Delhi, Bangalore & Mumbai are all facing the problem of bad air...
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International

Creative Campaign by Spotify With Ed Sheeran & More

The depressing news & chaos which has plagued the world this year cannot be ignored. Using these instances Spotify has started this campaign and turned it pretty playful & interesting for the onlookers. Dubbed “2018 Goals...
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National

Agfa’s new wide-format Jeti Ceres RTR3200 LED high-speed roll-to-roll printer Sets Foot in Market

Agfa Graphics’ new wide-format Jeti Ceres RTR3200 LED high-speed roll-to-roll printer makes its way into the market. It is majorly designed for mid to high-end applications and for printing service providers producing high output...
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International

Roland’s Wide Format Printers Plays Major Role in Window Warriors Series

GSN’s famous “Window Warriors” series which is a skill-based competition that requires the participants to use resources from both art and commerce recently concluded on the network. The show winner, Timothy Howe walked away with...
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National

HIDCO Lays out Master plan to Generate Revenue through Outdoor Media Furniture

The Housing Infrastructure Development Corporation (Hidco) is planning to layout a master plan to generate revenue through outdoor media furniture and is mid-way into selecting the right consulting agency to deliver as per their expe...
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International

The Avalanche 1000 from Kornit will now be available in R-series version!

The Avalanche Hexa R-Series and the Avalanche 1000 from Kornit will now be available in R-series version with a promise from the company of offering better quality of print, more reliability and better ink efficiency to its users. Cust...
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International

Technically Advanced New VUTEk 5r and 3r printers from EFI Makes its Way to the Market

International

Two New Printing Gems from SwissQprint!

SwissQprint’s two new “4×4” flatbed printer launches that are configured with quadruple CMYK printheads are for sure making headlines in the market. The 4×4 models of the Nyala 2 (3.2x2m flatbed) and Impala 2 (2.5x2m fl...
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National

Entry-level Commercial Inkjet Printing Market is Now Empowered with HP’s New High Quality PageWide Web Press T235 HD

HP announced the HP PageWide Web Press T235 HD in a recent event. It is a part of the T200 HD Color series of HP. This new series is entry-level and is a entry-level continuous-feed inkjet web press offering commercial print service pr...
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National

APL Machinery Sells 3rd of its fully automatic UV coating and curing machine to Gurgaon’s SML Labels

APL Machinery is a Faridabad-based print enhancement equipment manufacturer. It recently announced third sale of their fully automatic UV coating and curing machine to Gurgaon’s SML Labels. The machine can perform both full and spot ...
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National

Political Hoardings and Billboards Come Down Across Gautam Buddh Nagar

Hoardings and banners of political parties across Gautam Budh Nagar district were brought down after a recent announcement from the Election Commission that all political posters are to be removed with immediate effect. Chief executive...
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National

Pantaloons Gives Ahmedabad Mall a New Look with 48ft Dandiya Sticks

The recent occasion of the auspicious Navratri festival, brought in a great and innovative campaign by Pantaloons. We all know that Navatri brings about dandiya and fun. In order to celebrate that, Pantaloons had installed 48ft tall br...
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National

18% Growth Will Be Seen in the Digital Signage Market in India by 2022

According to the recent reports, the Indian digital signage market is expected to increase at a compound annual growth rate of 18 percent from 2012 to 2022. The addition of the “India Digital Signage Market by Component, By Appli...
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International

Canon to Launch the Next Standard in Printing Engineering at PRINT 17

Visitors at the PRINT 17 tradeshow held from September 10 through September 14in Chicago, Illinois, got a first hand look at the new imagePROGRAF TX Series at the Canon booth. Consisting of four new devices (imagePROGRAF TX-3000, TX-...
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International

UV Technology Will Soon be the First Choice for Label Printing Enterprises

The requirement for UV printing is increasing all around the world, especially in Europe, the United States and Latin America. In Europe: UV models of the annual growth rate will reach 7%, UV drying device in the growth rate of 10%, UV...
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National

Digital Signage Awards 2017: Times OOH Wins Gold

Out-of-Home advertising is advertising is that reaches the consumers while they are outside their home. These days a large population of the country is spending long hours outside their home. Therefore, it is quite apparent that ...
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International

HP Launches the HP Indigo 12000 HD B2 Digital Press

An upgrade on its existing Indigo 12000 B2 press, the new 12000 HD digital press, uses new high-definition writing heads to double image resolution to 1,625dpi, which HP said delivers sharper, smoother and finer print. “We se...
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National

3M India to Enhance Focus on Road Safety Technology and Products

3M India Ltd. is a taking an initiative focused on road safety products, such as variable traffic signage, which will provide live directions to drivers. “We have done projects in Bengaluru and Kolkata, and a full-scale project in Pu...
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National

Rapid MetroRail to Promote Air India’s Delhi-Copenhagen Flight

Launched for a one month period the branding was executed by ICONS which handles the Rapid MetroRail advertising rights. Rapid Metro is a metro system serving the city of Gurugram, Haryana. Rapid Metro connects the commercial areas ...
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International

OOH Brand Activations at TIFF Using Shipping Containers

Innovation in advertising is nothing new. With the abundance of shipping containers lying around it was apparent that they will be brought into use. This was recently seen during The Toronto International Film Festival (TIFF) which hap...
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National

Billboards Embellished with Handcrafted Idols & Figures During Puja Installed By Rhino

Durga Puja, also called Durgotsava, is an annual Hindu festival in the Indian subcontinent that reveres the goddess Durga. To mark the celebration of the festival, a lot of brands come up with innovative brand campaigns. Recently, Rhin...
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International

Fujifilm to Launch its Illumina LED UV Retrofit Curing System in Europe

Earlier this year the kit was launched in the US, represents one of the most powerful LED UV curing systems available in the market. It enables most traditional UV and water-based flexo presses to be converted to LED UV curing, boostin...
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National

Printech Charges Into North Market With The Brand New Super-Wide Format Machines

One of the oldest and established digital printing firms, Printech has a strong 20 year track record in the Indian print industry. The focus of the firm is to provide services to marquee brands. Printech has established a very strong f...
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International

Toronto Mall Gets a Makeover with Custom Wall Art

Malls are meant to attract crowd and in order to do so they implement great marketing & advertising ideas. This was recently, seen in the Toronto mall when Toronto-based Eventscape was recently contracted to engineer to fabricate a...
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National

Innovative Campaign by 104.8 Ishq FM Which Uses only 30% of Each Billboard Space

Innovation in branding and advertising campaign is not something which has not happened before. However, brands still keep re-inventing the art of advertising in order to engage more onlookers and promote their brand. 104.8 FM executes...
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National

Toilet Ek Prem Katha Launches Ambient Advertising with Toilet Branding

Viacom18 Motion Pictures collaborated with Khushi Advertising in order to create a social uproar with ambient advertising for ‘Toilet Ek Prem Katha’, the movie. The branding campaign of Viacom18 Motion Pictures in collabora...
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International

L’Oréal Reinvents Brand Image with Digital Signage

With the advent of the development of new digital signage technology, a lot many brands are implementing its usage for their brands. Moreover, the expansion of signage applications has greatly changed the face of advertising in the ret...
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National

18,000 Rickshaws in Mumbai are Sporting ‘Spartan’ Stickers on Them

If you have recently visited Mumbai, you won’t be able to miss auto-rickshaws, flaunting TheSpartanPoker.com sticker behind them. The branding started by the online poker platform is hard to miss as they pasted stickers on over 18,00...
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International

Qres Technologies’ F200 HS Impress the Industry Leaders and Customers

Qres Technologies’ F200 HS has received an extremely good response from the market thanks to its high-performance and high-speed features. This UV flatbed printer is also armed with a unique design, wide range of options and ma...
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International

EFI’s New Multi-Faceted Reggiani Renoir Flexy Textile Printer- A Boon for Customers

Perfect for printing on a variety of textiles, including knits, woven material, and lowand high-stretch fabric, EFI’s new Reggiani Renoir Flexy textile printer is the latest buzzword in the market. Incorporated with the company�...
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International

Fujifilm Dimatix Introduces New Samba GMA Line of Printheads

Fujifilm Dimatix has brought to the market an entire new Samba GMA line of printheads. The printheads are based on silicon micro electro mechanical systems (Si-MEMS) manufacturing. The Samba GMA is now much more com pact, has low-...
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International

Durst Presents to the World its Dual Purpose Printing System

A system that combines direct-to-textile printing with the dye sublimation transfer printing technology in the 3.2 meter printer class is the precise way of describing Durst’s newly launched Rhotex 325. The printing system can al...
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International

No More Exposed Ugly Adhesive Edges- Claims Kernow Coatings

Kernow announced its latest innovations; KernowJet MetaliK Cut&Print® and MetaliK Inkjet® at an event recently. Using ultra-dimensionally-stable polyester films the research teams of Kernow has come up with the range of Metal...
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International

Roland Launches New Edition of its Market Famous ErgoSoft Roland Edition RIP Software

Roland is a well-known leading provider of wide-format printers. It recently announced release of its new ErgoSoft Roland Edition 2 RIP software its Texart series dye-sublimation inkjets. The software has been developed by ErgoSoft ...
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National

Apsom Technologies to Represent Mimaki India

Apsom Technologies (India) has been appointed as an authorized dealer for Mimaki India, a wholly-owned subsidiary of Mimaki Engineering (Japan). Under the partnership, Apsom Technologies will distribute all products from the Mimaki s...
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National

Konica Minolta’s Perfect Solution for Label and Packaging Market

Bizhub PRESS C71cf from Konica Minolta is the optimum printing solution for small and medium size businesses. Especially businesses that are dealing in label and packaging, the new system is going to help them explore the endless b...
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National

Miranda House Sets Benchmark with Digital Signage for Blind Students

Miranda House college of Delhi University has recently set a benchmark has become the first college to install digital talking signage in the college campus to help visually-challenged students. These digital signage will help all t...
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National

Pune Airport Gets New Signage

Tata Elexi, a well-known design and technology company has been given the responsibility of transforming a total of 10 airports including Pune. The step has been taken keeping in mind the current signage at the airports which are not...
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National

Posterscope Launches Live Dashboard

Posterscope India was recently the hot topic in the market reason being its newly launched unique and entirely automated live dashboard for OOH media planning. Posterscope, the out-of-home agency from Dentsu Aegis Network believes th...
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National

Epson’s Successful Aurangabad-Raipur Roadshow

Epson planned a well-executed one-day roadshow in Raipur and Aurangabad to promote its wide range of graphics and fabric printers. The show hosted demos of its superior signage and décor printers and highlighted its more efficien...
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International

LexJet Announced its Latest Range of Complete Solution For Digital Dye-Sublimation Transfer Printing

LexJet has definitely grabbed eyeballs from all over the industry when it announced its range of complete solution for digital dye sublimation transfer printing; an Epson F-Series Dye-Sublimation printers with Wasatch RIP Software....
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International

Drytac Announces SpotOn SynPaper for HP PageWide XL Printers

Drytac recently came into news upon its announcement of SpotOn SynPaper for HP PageWide XL printers. This is a new introduction wherein a 120μ (4.8 mil) white matte polypropylene film is coated with a dot pattern printed pressu...
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International

Epson Solvent Technology Now Comes with up to 5 Year Avery Dennison ICS Performance Guarantee

Now any Avery Dennison Digital Media Output is warranted up to five years when it has been created using Epson SureColor S-Series and UltraChrome GS3 Solvent Ink, all thanks to the newly issued ICS Performance Guarantee for graphic...
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International

Ricoh Joins Hands with EFI to Grow Wide Format Portfolio

With an aim to enable customers add capabilities to grow their business Ricoh USA, Inc. today announced the addition of EFI’s H1625 LED and VUTEk® H2000 Pro hybrid roll/flatbed wide format printers to its growing wide format po...
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National

True Graphics & Ads Gains Popularity in the Automobile Decals Market

True Graphics & Ads, a well-known supplier and manufacturer of automobile decals is using its experience in auto parts manufacturing by offering some of the best decals to the market under the brand name AutoStick. Excelling i...
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National

RG Printers Conquers the Market Powered by the Grafica Automatic DTG Screen Printing Machine

Kolkata’s RG Printers grabbed a prime spot in printing industry news when the installed its fourth Grafica automatic DTG (direct to garment) screen printing machine. The machine was installed at the company’s 30,000sq/ft facility...
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National

EFI™ H1625-RS Printer Enhances Production Efficiency at G K Enterprise in Kolkata

An EFI™ H1625-RS printer with 3M inks was installed by Arrow Digital at G K Enterprise Kolkata. With the help of the printer the company can now make custom and standard, regulated and non-regulated roadside safety, tourism s...
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National

Balaji Digital Opts for Ricoh Pro C9100

Balaji Digital of New Delhi recently announced that it has chosen Ricoh Pro C9100 digital cutsheet printing press among various other options available in the market. The press is integrated with the Fiery E-43 digital front end (DF...
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National

Zund Instals New Machine in Jaipur

Zund made headlines because of its latest installation of the Zund S3 L 1600 in Jaipur, Gujrat. This new Gujrat plant of Flint Group installed the Zund kit known for its high speed. The system has high processing speed because of th...
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National

Formech join hands with Arrow to provide Thermoforming Solutions in India

Arrow has recently join hands with Formech. A leading International provider of Vacuum Forming machines with over 10,000 machines sold worldwide (61 countries). Arrow is a Channel Partner for EFI Products in India, EFI have forged a ...
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National

Konica Minolta Grabs Limelight at Printpack India

Konica Minolta demonstrated its top printers including bizhub PRESS C1100/ C1085; bizhub PRESS C1070/C1060; bizhub PRESS 1250 and MGI JETvarnish 3DS at PRINTPACK India exhibition. The Konica also remained in talks for presenting i...
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International

Xaar and Xerox are now Partners!

UK’s famous industrial inkjet printhead manufacturer Xaar announced recently that it has signed an agreement with Xerox Corp. to partner in bulk piezoelectric inkjet printheads. Doug Edwards, Xaar’s CEO in a statement to the pres...
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International

The New Océ ProStream from Canon

During a recent global event where customers from over 21 countries were present at Canon’s own facility in Poing,Germany, the company took up the opportunity to introduce to the market their new Océ ProStream series. Featuring ...
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International

Cambridge-based Industrial Inkjet (IIJ) Introduces New Digital Wallpaper Printing System

Industrial Inkjet (IIJ), a Cambridge-based printing company has been working with Konica Minolta for the past 18 months to develop a system that prints digital wallpapers on a wide range of typical wallpaper media, such as paper, PVC ...
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International

Aurora Expands its Portfolio of Wide Format InkJet Printers

Mohawk is North America’s largest privately owned manufacturer of fine papers and envelopes for commercial and digital printing. With an aim to cater the needs of the growing market for display graphics, the company recently announ...
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National

JN Arora Group is Now In-Charge of Distributing AGFA Graphics Machines in Northern and Eastern Indian markets

JN Arora Group has been vigorously expanding its portfolio for the past few years now, its latest venture being; joining hands with AGFA Graphics. Ties have been established between both the companies with an agreement to distribut...
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National

Mimaki Latex Wide Format Printers Name Monotech Systems as their Distributors in India

Monotech Systems brought spotlight upon itself when it announced that it has tied up with Japanese giant Mimaki for the exclusive distribution of Latex wide format printers in India. These new printers are more heat resistant and more ...
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National

Indian Railways Gear up to Brand Trains, Station

The Indian railways have sized up a perfectly efficient plan to brand trains and stations. The initiative has been taken with an aspiration to increase revenues without having to affect passenger or freight fares. Proposal for the ...
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National

Apsom Infotex Acquires UV Printers to Market Dilli in India

Apsom Infotex, the largest distribution organisation for leading brands like Roland and Colorjet has acquired Delhi-based UV Printers, the sole distributors of Dilli from Korea – a technology leader in the UV printing segment. U...
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National

Liquor Vendor Signage Yet to be Removed by Police and Excise Department from Highways Even After SC Orders

Though the Supreme Court of India have ordered the signage, hoardings and advertisements installed at the entrances to the liquor stores located on all state and national highways to be removed by the police and Excise Department has n...
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National

Indian Government Working on Road Signage to Reduce Accidents

In a recent press conference Nitin Gadkari, Minister for Road Transport & Highways and Shipping said that the Government is taking stringent steps towards curbing road accidents by working on various aspects like revolutionizin...
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International

VersaUV LEF-200 Benchtop UV Flatbed Printer is Roland’s Much Awaited New Lineup

The new LEF-200 features a special on-board primer for priming a wide variety of substrates quickly and efficiently. 20 inches wide in dimension, the printers produce outstanding printing quality with special white and gloss ink effe...
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International

3D Printing Market is Surging and is Expected to Hit 29$ Billion Mark in the Next 3 Years

According to market reports to the Worldwide Semiannual 3D Printing Spending Guide from International Data Corporation (IDC), purchases of 3D printers, materials, software, and related services have increased worldwide. In 2016, it a...
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International

Azon from Croatia Enters Wide-Format Matrix Market

Azon, has geared up to promote its Azon Matrix printers in the UK market by showcasing to the entire market its ability to produce a wide range of prints. Not only does it boast of printing on materials like polycarbonate, wood, stone...
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International

France Opens Doors to World’s First Roadway Signage through Solar Panels!

A small village in France which does not get much sunshine throughout the year has grabbed all the attention across the industry for introducing to the world its first solar roadway. This innovation has opened gates to a myriad of�...
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International

Hospitals Equip themselves with Wayfinding to Help Patients Find their Way

Keeping in mind the stressful few minutes patients or their family members have to undergo when they reach hospitals to treat their emergency medical conditions in finding their way to the right floor, department or room, Hospitals�...
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International

OKI Introduces its Brand New Family Member- The E-64 Color Painter Premium for Large Format Printing

OKI Europe Ltd recently launched its new ColorPainter E-64s, another gem to its already renowned family of ColorPainter professional printers. Incorporated with the latest technologies this device has become talk of the signage mar...
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International

Canon Applauded for their Wide Format Printers in Industry Awards

Canon has proved to be one of the leaders in the market by bagging quite a few awards across the industry this year. The recently expanded series of imagePrograf wide-format printers won Canon first place in both wholesale and indi...
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International

AEG and Toshiba Join Hands in Catering to Mercedes-Benz Arena’s Growing Digital Signage Requirements

AEG and Toshiba are going hand-in-hand in deploying more digital signage across North America and Europe. It has especially taken up the task of upgrading and updating the digital signage requirements for the Mercedes-Benz Arena in Ber...
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International

HearstLive Brings Alive a Wall of Street Level Screens at the Hearst Tower in New York City

The intersection of 57th street and 8th avenue was nothing short of a spectacle when the ground floor of Hearst’s Tower showcased Hearst’s approximately 360 brands and partners, including the five daily newspapers of Hearst Connect...
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International

Agfa’s new wide-format Jeti Ceres RTR3200 LED high-speed roll-to-roll printer Sets Foot in Market

National

Signage to Endorse Heritage Sites at Ekamra

A project aiming for installation of 521 heritage signages have been sectioned by the Heritage Cell of Bhubaneswar Development Authority (BDA) and are to gain momentum in their process of installation at the Ekamra Kshetra. These wil...
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National

Apsom Technologies Organises Gala Event for its Customers in New Delhi

Apsom Technologies India Pvt. Ltd. recently organised a meet in New Delhi, where more than 100 trade associates came together to grace the occasion. Expressing his gratitude, the company’s Managing Director, Vir Vikram Bhatia s...

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McDonald’s Sweden Simulated Dyslexia On Billboards to Raise Awareness

McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries. The popular burger chain came up with an inventive out-of-home billboard to create attention abou...

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