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Cover Story

Rural Marketing: A Bright Spot for Advertisers in Post-Covid World

As the urban market gradually moves towards saturation, marketers have started eyeing the rural population for increasing the sales of their products. With easy access to internet and mobile phones, the aspirations of rural customers are also changing, thus opening the door of opportunities for brands.
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Features

New Business Opportunities In The New Normal

There is no stating the overwhelming effects of the current scenario read more

Pandemic Opens Up New Vistas for Signage & Print Players

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Versatile flatbed printing can open new business avenues for you!

Growing technological advancements have led to an increase in customer read more

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CASE STUDIES

Bosch Goes Strong on its OOH Strategy During Pandemic

Bosch’s brand recognition strategy during the COVID-19 pandemic was helped by a decision in 2017 to incorporate an out-of-home (OOH) in its marketing mix. The decision to bring OOH into the mix came largely from looking at iconi...
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Free Advertising on Digital Billboards Make Small Businesses Go ‘Up and Running’

A campaign to help small businesses bounce back after Covid-19 lockdown – by running free advertising on giant digital billboards across the country – has been hailed an ‘overwhelming’ success. When New Zealand was...
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Unique OOH Campaign in Peru Raises Awareness on Skin Cancer

La Liga Contra el Cáncer, a public health initiative, used a roadside billboard campaign in Peru to raise awareness about the harmful effects of ultraviolet radiation, and communicated the dangers of unprotected exposure to the s...
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International

An Inventive Billboard with A Twist Waiting Sunset

A billboard ad for BBC’s Dracula, impaled with stakes, slowly reveals its hidden image and turns creepier as the Sun sets. A BBC creative, the bloody clever Dracula, is the gothic masterpiece from Bram Stoker, which is the c...
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International

Guinness Dynamic, Digital OOH Campaign Was Designed to Promote Six Nations

Diageo stout brand, Guinness’ had initiated a nationwide digital, dynamic out-of-home campaign that was aimed at encouraging fans to settle in to match venues, pubs, bars or at home and take in a game with a pint of the black st...
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National

Michelin Man Makes a Comeback in a New Campaign

Tyre manufacturer Michelin has launched a new brand awareness campaign with its iconic mascot ‘Michelin Man’ after a long hiatus. The tagline of the campaign ‘For those who drive the change’ focuses on safety, longevity, a...
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National

Van Heusen’s Interesting Take on Branding in Two New Campaigns

Van Heusen always brings something interesting when it comes to advertising campaigns. For its one-of-a-kind 7-in-1 suit collection for wedding season, the brand has started a comprehensive marketing campaign and is looking to spr...
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National

JCDecaux Unveils New Digital Pillars at the Bengaluru Airport

In order to offer more to the brands, JCDecaux India unveiled two new Arrival Digital Pillars at Bengaluru International Airport. The Digital Pillars are installed at the baggage reclaim area at domestic arrivals. The pristine med...
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International

Amcal Pharmacy Launches Live Pollen Count Billboards To Help Hay Fever Sufferers

OOH can be used in amazingly innovative ways and Amcal Pharmacy’s new billboard is an example of such creativity. The company has launched a live billboard campaign for spring that will help people suffering from hay fever. Deve...
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National

India’s First Internet Car – MG Hector Makes An Appearance at BIAL

MG HECTOR – The newest buzz creator in the automobile sector has parked itself on the Bengaluru International Airport for an exceptional outdoor advertising campaign. Morris Garages, the British automotive marque has decked ...
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EVENTS

Gartex Texprocess India Announces New Dates for Delhi & Mumbai Editions

With an objective to support the swift revival of the garment and textile industry, India’s most comprehensive exhibition on garment and textile manufacturing supply chain – GartexTexprocess India is back with new dates for its Del...
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INNOVATIVE CONCEPTS

Coke Goes Big with Covid Social Distancing in Times Square

Coca-Cola bought an ad in New York City’s Times Square and extended the space between the letters that spelt its brand. The message is clear: Coca-Cola wants you to respect social distancing.  Not only is the choice to buy an out-of...
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