Latest Issue

Cover Story

Store Fit-Outs: Vital for Creating Brand Image

With changing customers’ preferences, retailers / brand owners are revamping interiors with sleeker and sturdier fit-outs facilitating proper placement / arrangements of products inside the store.
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Features

Digitex Show @ Gartex Texprocess India Giving Fillip to the Industry

As digital textile printing industry picks up in India and more player read more

ColorJet Extends Overseas Boundaries 

ColorJet in association with Digital Hires captivates visitors from ac read more

UV Technology Unlocking Avenues for PSPs

Lokesh Goyal, who shared his experiences with us, is using Roland DG’s read more

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CASE STUDIES

National

Gulf Oil Lubricants India & RoadAds Collaborates for Fleet Branding Campaign

In an innovative outdoor advertising campaign, thousand of truckers were a part of the Truck Branding Campaign designed by brand Gulf Oil in collaboration with and RoadAds. It is a known fact that truck drivers and single truck op...
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National

Sony Pictures Launches India’s First Ever Programmatic OOH Weather Billboards

Sony Pictures in collaboration with Dentsu Webchutney has come up with real-time dynamic digital out-of-home campaign, which was programmatically driven to advertise the release of the much-anticipated Sony Pictures movie, ‘...
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International

Infiniti Launches Dynamic DOOH Campaign to Target Car Brands

In the race to outrun competitions and stand out in the clutter, brands are launching the OOH campaign to get the attention of the distracted commuters. Recently, automobile manufacturer Infiniti launched a dynamic campaign in Rus...
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National

Adidas Originals Launches Innovative OOH Campaign

With the advent of technology, most of the brands are switching to Digital Out-of-Home (DOOH). This transition is rapidly gripping the nation; however, brands are still opting for traditional mediums of advertising. Recently, Adid...
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International

Cannabis Company Elixinol Advertises on London Underground

Australian cannabis company Elixinol Global Limited has started a first OOH campaign using digital signage and video boards across key London Underground railway stations. The campaign is created to cash on Elixinol’s status as ...
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National

Redmi Begins Ambush Marketing to Increase Popularity

Xiaomi has started an ambush marketing campaign to advertise Redmi K20 Pro, its latest offering. The billboards highlighting the new mobile series were placed strategically next to already existing OnePlus hoardings. The new phone...
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International

Adomni Begins Largest Programmatic OOH Campaign Starring Kylie Jenner

The new advertising campaign for Kylie Skin, skincare range by social media influencer, Kylie Jenner launched by Adomni is the largest ever Programmatic OOH. The ad campaign stars, Kylie Jenner’s face, glowing and larger than li...
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International

Singapore Tourism Launches an Interactive OOH Campaign

Singapore Tourism Board’s collaborated with oOh!media and launched an innovative interactive OOH campaign. The campaign consisted of digital screens deployed at various commuter hubs in Sydney and Melbourne to promote Singapore...
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National

Idea 4G Launches Live OOH Campaign

Platinum Outdoor launched Idea’s 4G campaign ‘India ka Live Network.’ The OOH campaign was executed all across the country which was based on the input that public behaviour is often dictated by “Who’s watching” or “...
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International

McDonald’s MONOPOLY Campaign Takes Over Bus Shelter 

McDonald is back with MONOPOLY campaign. The campaign is in its fourth year, and the popular fast-food company is using a mix of OOH formats including Large Format, 6 Sheet, Transport and Digital formats to drive a mass awareness ...
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EVENTS

National

Media Expo New Delhi 2019 Smashes All Industry Records

Recently concluded New Delhi edition of Media Expo witnessed massive growth in visitor numbers with 15% rise. The show which has performed exceedingly well in terms of exhibitors, business visitors and space growth, has also proved to ...
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INNOVATIVE CONCEPTS

Singapore Grand Prix & Moove Light Starts an Innovative OOH Campaign

Recently, Singapore Grand Prix organisers have collaborated with Moove Media to install five illuminated 3D cars on the roofs of buses using lighting technology LumiWerkz as part of its out-of-home (OOH) campaign. This campaign is a fi...
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