Latest Issue

Cover Story

POP Merchandise: The Game Changer for Retailers & Brand Owners

POP solution providers are using integrated technologies to help brand owners shape country’s traditional retail sector and create stores of tomorrow that can offer seamless shopping experience to new age shoppers.
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Features

Compact Drivers are Need of The Hour: Infinity Reflex

At Infinity Reflex, the extensive product range comprises best quality read more

Breakthroughs in Digital Printing at FESPA 2019

Several leading printer manufacturers unveiled their latest machines a read more

Stepping Outside Your Comfort Zone: Small Changes for Big Gain 

Injecting a little creativity into your applications offering and spic read more

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CASE STUDIES

National

Adidas Originals Launches Innovative OOH Campaign

With the advent of technology, most of the brands are switching to Digital Out-of-Home (DOOH). This transition is rapidly gripping the nation; however, brands are still opting for traditional mediums of advertising. Recently, Adid...
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International

Cannabis Company Elixinol Advertises on London Underground

Australian cannabis company Elixinol Global Limited has started a first OOH campaign using digital signage and video boards across key London Underground railway stations. The campaign is created to cash on Elixinol’s status as ...
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National

Redmi Begins Ambush Marketing to Increase Popularity

Xiaomi has started an ambush marketing campaign to advertise Redmi K20 Pro, its latest offering. The billboards highlighting the new mobile series were placed strategically next to already existing OnePlus hoardings. The new phone...
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International

Adomni Begins Largest Programmatic OOH Campaign Starring Kylie Jenner

The new advertising campaign for Kylie Skin, skincare range by social media influencer, Kylie Jenner launched by Adomni is the largest ever Programmatic OOH. The ad campaign stars, Kylie Jenner’s face, glowing and larger than li...
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International

Singapore Tourism Launches an Interactive OOH Campaign

Singapore Tourism Board’s collaborated with oOh!media and launched an innovative interactive OOH campaign. The campaign consisted of digital screens deployed at various commuter hubs in Sydney and Melbourne to promote Singapore...
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National

Idea 4G Launches Live OOH Campaign

Platinum Outdoor launched Idea’s 4G campaign ‘India ka Live Network.’ The OOH campaign was executed all across the country which was based on the input that public behaviour is often dictated by “Who’s watching” or “...
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International

McDonald’s MONOPOLY Campaign Takes Over Bus Shelter 

McDonald is back with MONOPOLY campaign. The campaign is in its fourth year, and the popular fast-food company is using a mix of OOH formats including Large Format, 6 Sheet, Transport and Digital formats to drive a mass awareness ...
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National

Spotify Engages People with Innovative OOH

Spotify, which was launched in India in February, has unveiled its first campaign ‘There’s A Playlist For That’, across the country. The unique advertising campaign spanned across different mediums such as hyper-contextu...
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National

Kochi Metro: Signage Design for Transit Environments in Alignment with the Brand

Mobility projects in India give more emphasis on infrastructure while aspects like improving service quality, accessibility, customer perception are often missed out or designed as after thoughts. To enhance the quality of life of...
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National

Tata Steel Plant, Kalinganagar, Orissa: Urban Environment Signage

Tata Steel Plant in Kalinganagr, Odisha is a state-of-the-art Steel Plant. Equipped with the most modern technologies, the plant delivers enhanced productivity with minimal environmental impact and will enable us to cater to n...
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EVENTS

National

Digitex Show 2019 Gears Up For Another Milestone

Digital textile printing technology will take centre stage at Gartex Texprocess India 2019 – the 3-day garment & textile manufacturing technology expo. India’s leading trade show, dedicated completely to garmenting and text...
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INNOVATIVE CONCEPTS

Boxi Truck Advertises an Insurance Company

Big trucks can be seen going around the city promoting Mercury Insurance. Putting advertisements on the truck already on the road for other companies are successfully creating a space within burgeoning out-of-home (OOH) advertising ind...
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