Outdoor is one of the oldest advertising medium as well as the most effective one. The roads of metro cities such as Delhi, Mumbai & Bengaluru are lined up with various OOH billboards advertising different web series running on various online streaming platforms. Digital video streaming platforms such as Netflix, Amazon Prime and ZEE 5 are using this medium to escalate viewership and create a buzz. All the newly launched shows can be seen splashed on big hoardings alongside the roads of big cities. Scroll down to uncover reasons which are responsible f or this emerging trend!
- The young generation of today spends more time outside their homes due to work. OOH billboards are an extremely useful tool and enable engagement among the passersby. The adverts of recent shows on the billboards spread awareness and drives ‘word of mouth’.
- With drive time increasing in metros due to heavy traffic and people spending more time commuting by road, OOH becomes an important medium.
- Huge billboards spread across a city also help elevate a show in the viewer’s mind going from a mere online series to an experience.
