Latest News

Continuing our efforts to keep the industry stakeholders updated, we have this specific and the most important section that entails company or individual-specific articles about their respective diversification, expansion, acquisition, award/reward from a recognised authority, big order, new business scheme, event, business upset, new product, appointment, recognition etc. It’s an important part of our mission to keep our readers updated and enable them to take informed business decisions.

29-05-2019 International

Siris Capital Group Acquires EFI at $1.7B

Electronics For Imaging, Inc. (EFI), a world leader in customer-focused digital printing innovation has announced that it has entered into a definitive agreement to be acquired by an affiliate of Siri...
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29-05-2019 International

Kellogg’s Begins Outdoor Campaign for Pringles

Kellogg’s Australia collaborated with Melbourne-based independent agency Akkomplice to create an out-of-home campaign for their popular potato and wheat chips, Pringles. The work celebrated the Aust...
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15-05-2019 National

Mark Metro Wins Advertising Rights at 6 Chennai Metro Stations

Recently, Mark Metro has acquired media rights at six more metro stations in Chennai and they already hold rights for 26 Chennai Metro stations. The contract was granted for ten years by Chennai Metro...
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15-05-2019 National

Appy Fizz Starts OOH Campaign to Drive Sales

Appy Fizz, the popular apple drink has been promoting itself through TV commercial. However, lately, the fastest growing brand is promoting itself through OOH medium. The latest campaign prompts the c...
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27-02-2019 International

Aer Lingus Promotes Sale Using OOH Campaign

Aer Lingus did an OOH campaign to promote three million discounted seats in its January sale. Several platforms such as conventional outdoor poster formats, digital screens and special build were ...
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