Latest News
Continuing our efforts to keep the industry stakeholders updated, we have this specific and the most important section that entails company or individual-specific articles about their respective diversification, expansion, acquisition, award/reward from a recognised authority, big order, new business scheme, event, business upset, new product, appointment, recognition etc. It’s an important part of our mission to keep our readers updated and enable them to take informed business decisions.
Havells’ Wires On The Billboard
Havells India is best known for its ‘wires that don’t catch fire’ campaign. It started out with a complete 360 degree advertising strategy leveraging all forms of media. The company tried to t...
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Netflix Acquires Billboards Along the Sunset Strip
Netflix one of the biggest online entertainment channel has gone old school by acquiring billboards along the Sunset Strip. The digital streaming channel has taken up space at the mile-and-a-half-long...
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JCDecaux Singapore Starts Digital Bus Shelter Advertising
JCDecaux Singapore launched its first digital screens in bus shelters. The digital screens advertised audio equipment firm Bose. According to reports, the digital screens at Orchard Road as well as Si...
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HP Uses Media Expo to Showcase Its Large Format Strength
HP Inc. demonstrated the indoor and outdoor signage printing capabilities of its Latex printer portfolio at the Media Expo 2018. Visitors at HP’s booth could witness live demos of various Latex appl...
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Martell Brightens the Town with ‘Icons Grow Bold’ OOH Campaign
Martell is a Cognac house founded in 1715 by Jean Martell. The popular liquor brand Martell created a new sequential LED-lit billboard for its “Icons Grow Bold” campaign. The unique OOH advert is ...
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Driving Santro to The Villages Through Billboards
Hyundai has decided to change its advertising strategy this time as it no longer wants to rope in brand ambassadors to power its advertising campaigns for Santro. It has now shifted its focus on massi...
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