Archives: Innovative Concepts
An OOH That Differentiates Jeep Compass from Other SUVs
The popular SUV brand Jeep has tapped into an upcoming trend in Indian music – hip hop – to create its latest and most-upbeat campaign Under the Hood to talk about the features of Jeep Com
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Singapore Grand Prix & Moove Light Starts an Innovative OOH Campaign
Recently, Singapore Grand Prix organisers have collaborated with Moove Media to install five illuminated 3D cars on the roofs of buses using lighting technology LumiWerkz as part of its out-of-home (O
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Gin Brand Launches Berry-Infused OOH Campaign
Havas won the advertising right for Corby which includes brands such as Polar Ice, Jameson and Beefeater. The campaign was aimed at putting together something eye-catching and inventive to accompany t
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Tubi Makes a Dig at Competition in a Cheeky OOH Campaign
Tubi, the ad-supported video on demand service (AVOD) has launched a quirky outdoor campaign. The installed billboards have content taking cheeky shots at paid services such as Netflix and Hulu which
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Snapchat Launches First Major Global Advertising Campaign
Snapchat launched a global advertising campaign which included installing billboards in New York City, placing ads on Spotify and Pandora—and even infiltrating Instagram with an influencer campaign.
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Co-op Starts Dynamic Digital OOH Campaign
UK based grocery chain, the Co-op, has started a nationwide dynamic digital out-of-home campaign that uses weather, time of day and location data, along with major events, to trigger contextually rele
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