Vodafone India, has taken a responsible initiative of enlightening common
people on air purification. It came up with its one-of-a-kind campaign in the wake of Delhi Smog, by launching Air Purifying Bus Shelter at Safdarjung in Delhi. The aim is to give commuters travelling via Safdarjung,
to stop and take a breath of fresh air at bus shelters.
Groundwork and Conceptualization Vodafone India executed their concept of installing air purifying bus shelters at two strategically chosen points in Safdarjung, one among them being the stop for Safdarjung Hospital which experiences maximum inflow of people throughout the day.
The concept stemmed from the objective of providing a breathable environment to people and especially to help them feel the difference between breathing in heavily polluted air and purified air. One of the prime reasons behind picking up Safdarjung as one the areas to install such bus shelters was to spare people coming from all over India come to visit the renowned AIIMS hospital and waiting for buses in long queues the discomfort of inhaling the poisonous polluted air.
Execution
The bus shelters are covered by plastic curtains and three industrial air purifiers installed inside to take upon the task of constantly purifying air by absorbing pollutants from the air. Not only this, Vodafone has taken special note that people using these shelters are enlightened about the actual difference between the purified air inside the bus shelters and that outside. The two LED indicators fitted inside the shelters do this job; one indicates the level of pollution outside via a grid and the other displays the level of pollution inside the bus shelter.
“The alarming air quality in Delhi NCR has made us contemplate the possible ways of addressing the issue. The bus shelter is a manifestation of our ideas put together to tackle the distressing situation,” Apoorva Mehrotra Business Head Delhi-NCR commented on this unique idea of installing air-purifiers at bus shelters.
