The Project
DPDgroup was to launch its ‘DPDgroup Rebranding 2015-2017’ project, involving its fleet of vehicles across the whole of Europe. The project was substantial, involving almost 30,000 vehicles and 4,500 trailers over three years.
The Challenge
A complete end-to-end solution was required by DPD. It had to include not only recommendations on the best product to use – at the right price point – but also a wide range of additional support. Avery Dennison helped regional DPD Business Units with many aspects of programme execution, starting with finding and managing specialist converters and installers across Europe.
The Solution
Avery Dennison was able to offer all of the products needed from stock, complete with the ICS profiles necessary to ensure the best finished graphics on the Europe-wide DPD Group fleet. Support included advice on the most suitable conversion techniques, and recommendations from the Avery Dennison Colour Match programme ensuring accurate reproduction of the new DPDgroup brand logo.
All materials supplied also came with a five-year ICS Platinum Warranty from Avery Dennison, guaranteeing product performance and longevity throughout their service lifetime. A first class level of service for a demanding pan European customer. The contract was also awarded because of the levels of service within the overall package. Capabilities offered by the Technical Sales team were complemented by an Avery Dennison accredited specialist converter/installer network across the EU, with major benefits for DPD.
