• Advertise
  • Subscribe
  • Magazine
  • About the magazine
  • Latest News
  • Interviews
  • Events
  • Features
  • Case Studies
  • New Products
  • Innovative Concepts
  • Blog
  • Sign Up
  • Log In
Menu
SIGN & POP
  • ADVERTISE
  • SUBSCRIBE
  • MAGAZINE
  • About the magazine
    • About
    • Advertise
    • Subscribe
  • Latest News
  • Interviews
  • Features
  • Case Studies
  • Events
  • New Products
  • Blog
  • Sign Up
  • Log Iin

Odisha Promotes Hockey World Cup & Tourism with OOH

  • Share on Facebook
  • Tweet
  • Share on LinkedIn
  • Send email
18-01-2019 06:01 AM National

Hockey has been a popular game in India ever since the country won its first Olympic gold medal in 1928. With continued winning streak at Olympics, the sport gained further popularity.

However, in later years the sport lost its sheen. Now, with concerted efforts of various agencies that also include marketing strategies has led to the revival of the game.

Recently, Odisha hosted the Men’s Hockey World Cup in Nov-Dec 2018. The prelude to the tournament witnessed quite a few marketing campaigns to promote the sporting event. The agenda behind the campaign was to popularise the Hockey World Cup along with increasing tourism in the state.

Odisha Tourism was the host partner of the World Cup and they started their marketing strategies as early as July by unveiling the ‘Odisha by Morning, Hockey by Evening’ campaign.

The campaign included various media tools such as Out-of-Home, social media and digital. Odisha Tourism took to OOH to broadcast the campaign message.

The outdoor advertising comprised billboards strategically placed all over the city such as at airports with an aim to put the state on the global map as a leading ‘global sports destination’.

The agenda behind the campaign is to increase the tourists’ footfall as well as raise awareness about the tourism options available in the state such as ecotourism, religious tourism, among others.

The high point of the mega event was the presence of Bollywood actor Shahrukh Khan, who participated in the opening ceremony. He was also seen in the World Cup anthem video sung by Oscar awardee AR Rahman.

Post navigation

<< Previous Previous post: Deloitte Digital Attracts Travelers with Eye-Tracking DOOH at London Airport
Next >> Next post: Year-End Campaign with Billboards by Spotify

More Case Study

Metal / Tin makes a comeback as a viable and durable substrate for advertising display boards
3D Billboards: A Revolutionizing Trend
Kolkata Metro generates Rs.14.43 cr from branding, signage, advertising during April-21-Jan22
“Amazon’s ‘On Box Advertising’ Campaign” – by Lily Shanker**
How retailers can use digital signage to improve the in-location experience?
Bosch Goes Strong on its OOH Strategy During Pandemic
VIEW LATEST ISSUE
SUBSCRIBE

Advertise

Enhance your reach. Get the maximum footprints to your target clients!

Advertise

Archive



Follow on Facebook
Follow on Facebook Follow on Twitter Follow on Instagram Follow on linkedin


MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 27 years in publishing & 20 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines & advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore and Thailand.

  • Webinars 2020
  • Resources
  • Contact
  • New Products
  • Case Studies
  • Latest News
  • Events
  • Innovative Concepts
  • Magazine

    MEX Exhibitions Pvt. Ltd.

    Address: 9 LGF, Sant Nagar, East of Kailash
    New Delhi-110065, India

    Tel: + 91-11-46464848

    Email id: info@mexexhibits.com

    Website: www.mexexhibits.com

    Follow on Facebook Follow on Twitter Follow on Instagram Follow on linkedin
© 2023 SIGN & POP. All Rights Reserved.
Back to Top
×

To read full magazine,
Log in or Sign up

Mail This Article

Error: Contact form not found.