In order to offer more to the brands, JCDecaux India unveiled two new Arrival Digital Pillars at Bengaluru International Airport. The Digital Pillars are installed at the baggage reclaim area at domestic arrivals. The pristine media structure, positioned strategically at a high footfall area garners attention from a distance, is giving brands the right recognition & effectively tapping the audiences’ minds advertising on it. The world-renowned outdoor advertising company owns exclusive advertising rights for BIAL.
“Adding a new media asset is no good until it adds value to the advertisers. Keeping this in mind, we set up these two new arrival Digital Pillars at the arrival zone, closer to the baggage belts where the dwell time is always high. With this new addition to our advertising portfolio, the brands will be able to leverage maximum viewership in the airport environs. The Digital Pillars is equipped with contextual advertising with which brands can discover new opportunities of pushing dynamic content & targeted communication,” says, Raheel Amjad, deputy managing director, JCDecaux India.
“We have established a proven track record of open communication with our principal partners. We work closely with the government authorities to develop valuable services for them & also for the community,” adds Amjad.
JCDecaux India is a leading out-of-home player in the market since it was established in 2006. The company is continuously committed to delivering the best & most advanced media solutions in Delhi through the Street Furniture & Airport Express Line, using Metro in Chennai and Airport & The Collection Mall – UB City in Bengaluru in order to meet its clients’ various customised needs. The company’s continuously expanding portfolio consists of Airport, Airport Express Metro, Street Furniture, Bus Shelters & Pole Mounted MUPIs making it the most diversified Out-of-Home network in India.