The UK-based digital manufacturing service provider, Fluxaxis, has two 3D printed life-size master figures that played an integral role in a recent ‘Make Blood Cancer Visible’ campaign for the pharmaceutical company, Janssen. Fluxaxis is an established 3D printing business and provides 3D printing bureau service in addition to offering bespoke digital manufacturing services.
The figures were used by Fluxaxis’s customer workshop to produce molds for a series of ten life-size human bodies. The unique campaign was an initiative to spread awareness about the invisible nature and dire effects of blood cancer. The 3D printed human models were used to connect and engage audiences on the move.
The company produced the models on its Massivit 1800 3D Printer in less than eight hours each. This further reduced both the time and costs involved in creating the display compared to conventional production methods.
The Massivit 1800 Flagship 3D Printer is the first of its kind to produce super-sized, crowd-stopping signage, displays, and props for visual communication. Also, the printer is known for its extremely high printing speed and, it is designed to enable business growth through scalability of printing heads and diverse printing materials.
The custom-build awareness campaign was designed to give blood cancer priority and recognition within the UK. Real-life recordings of people with the disease were emitted from the human figures to amplify the sensory impact. The campaign was spread across to key locations such as London, Cardiff, Manchester and Edinburgh and received widespread recognition over various social media platforms.