The Project
DirtFish, a rally racing school located in Washington, sought a product that was easy and quick to install on its cars that also matched the brand’s colours.
DirtFish Rally School began using Avery Dennison Supreme Wrapping Films for its fleet of Subaru racecars in 2014. The DirtFish track sits atop a former lumber site and mill in Snoqualmie, Washington. Since its opening in 2010, the rally school has skyrocketed to national recognition as the most distinguished specialised performance driving and rally school in North America.
The Challenge
DirtFish Fleet consists of 12 Subaru STIs and 10 Subaru BRZs, which were first wrapped with Supreme Wrapping Film to help withstand the abuse from the demanding rally environment. DirtFish hosts driving classes seven days a week, multiple times each day. With rocks and mud constantly flying up and hitting the cars across the gritty tracks, the school regularly replaces wraps, parts and fenders.
The Solution
The School constantly keep refurbishing the cars with new parts. But now it doesn’t want to go through the trouble of having the cars printed or painted when the paint chips away easily and is gone in less than a month.
Majority of the wrapped vehicle remain pristine even with rocks bouncing off it. The DirtFish team conceptualised new racing designs and graphics that would uniquely brand the fleet of Subarus on the track. As Avery Dennison vinyl films are available in a range of colours, DirtFish chose Supreme Wrapping Film Orange, Grey, and Satin Black to carefully create the new designs by layering each on the vehicle. This is because the School finds Supreme Wrapping Films as more malleable that conform to compound curves unlike any other manufacturer’s films.
DirtFish installation took place in-house, hiring a full time wrap installer, who applied the wraps easily and quickly, wasting no time between the morning and afternoon classes during the harsh weeks the cars must endure. In addition, the DirtFish team prolongs the lives of each wrap by washing and waxing the cars daily.
Then after, DirtFish didn’t ever look back as the wraps never got pulled, stretched or broken unlike regular issues that the School faced prior to using Supreme Wrapping Film. It also enabled the school to quickly replace wraps while moving forward with larger projects.
