There are important guidelines which are going to make outdoor advertising on billboard successful as well as impactful. Following these tips will not only help you gain more onlookers however also create a buzz along with the increase in popularity of your brand. Scroll down to unveil and implement these tips to avail results.
- Do not use more than 7 words
Writing a lot of text on the billboard will not only disinterest the reader as well as have no recall value also.
- Do not use irrelevant images
Using images of people or products are useful but adding irrelevant or overtly funny images will not get you positive results.
- Do not use bright crazy colors inappropriately
Using attractive colors on the billboard is a requisite although it is important to choose colors which are not too bold and easy on the eyes.
- Do not use more than one point of contact
If your ad includes a phone number, street address, directions to your location and a website, you have three too many points of contact. Some might even say four too many. If you make a great ad, people will seek out your business.
- Do not ignore your audience
Take care to know who you’re speaking to, and speak to them in the right tone. Your target audience is not everybody. Narrow your focus and you’ll make more sales.