Digital out-of-home (DOOH) has evolved over time. The invention of new technologies as well as progression of the existing one has transformed out-of-home advertising. Scroll down to learn about the future trends in Digital out-of-home.
- More screens in more locations:
DOOH is increasing rapidly with time, aided by decreasing prices for LCD and LED display technology and the rise of a programmatic marketplace. According to the recent industry prediction, digital out-of-home inventory will grow by 40% between 2015 and 2020. Additionally, Digital out-of-home screens are springing up in new locations, from New York to Hong Kong.
- Bringing mobile and DOOH together:
The world is becoming more connected and DOOH is no exception. Every day, new sources of data become available, enabling the creation of more contextually relevant communications. The invention of new technologies facilitates Digital out-of-home to integrate more successfully with other platforms, such as mobile.
- From identification to emotion:
In recent years, digital displays have become increasingly effective at identifying their audience. With technologies, such as gender recognition, gaze-tracking and vehicle recognition rendering more specific targeting recognition technology is becoming more developed. Also, latest technology like emotion recognition are penetrating into the market.