Taking a monumental stance literally, Samsung Electronics, pushed the boundaries of conventional OOH advertising campaigns and marketing with a spell bounding showcase at the world’s tallest building, Burj Khalifa in Dubai.
The new Galaxy S9 and S9+ have features such as an advanced redesigned camera. The advert was featured in a display of LED lights and multi-sensory experiences to grab the attention of consumers worldwide successfully. Moreover, the campaign was meant to demonstrate its commitment to meaningful innovation that clearly defies barriers. Samsung Electronics is the first technology brand that will be represented on Burj Khalifa’s LED Façade.
The Burj Khalifa is one of the most famous and iconic monuments. It fetches a lot of attention as a popular gathering place and for its splendid LED display, which has been the center of attraction of the ‘Light Up 2018’ spectacle. Samsung projected Galaxy S9 and S9+ campaign, The Camera Reimagined on the iconic landmark five times in March 2018.
“Staying true to our heritage of relentless innovation, this campaign is another example of how Samsung is continuously pushing the boundaries of what’s possible – just like we do with our products and services,” said YH Lee, Global Chief Marketing Officer of Samsung Electronics. “Through the spectacular Burj Khalifa ‘Light Up’ show, multi-sensory engagement experiences, and the new Galaxy S9 and S9+, we are tapping into the way consumers communicate, engage and experience the world today.”