Netflix India which has turned into a popular online streaming platform is set to launch its first original series in the country. The series named Sacred Games is based on Vikram Chandra’s novel and stars famous actors such as Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte. The eight-part series created by filmmaker Anurag Kashyap and Vikramaditya Motwane will premiere on 6 July 2018 is being promoted by installing OOH billboards.
As per the reports, Netflix India is spending approximately Rs 5-6 crores on Out-Of-Home (OOH) campaign. The billboards are installed all across the roads and flyovers of the Western Express Highway, Juhu Circle and Bandra Linking Road, with an agenda to generate a buzz for its first original series in India.
According to a senior media planner, “When Amazon Prime launched its second original web series, Breath, they spent close to Rs 10 crores which was much more than any fiction and non- fiction show. He said, “Since it is Netflix India’s first series, they will not compromise on the advertising. It’s an on-going campaign; Netflix must be spending nothing less than Rs 5-6 crores on OOH.”
Netflix is planning to own up to 35 billboard displays in Hollywood, as per reports. Netflix has been rigorously using billboards in Hollywood to promote their shows. The heavy use of OOH billboards by the online streaming platform hints at this success. And for Netflix India, Kinetic India has been the OOH agency for advertising their different series.