Spotify, the popular Swedish music streaming platform is back again with an exciting campaign. Music lovers all across Europe and UK use this platform to download their favorite music.
They are known to create eye-catching and engaging creative as an out-of-home advertising campaign. This year again, they came up with another interesting year-end campaign titled ‘Wrapped’. The marketing gimmick was aimed at summarizing the year 2018, through creative billboards.
The ‘Wrapped’ campaign started in the year 2016 and has been continued thereafter, due to its significant impact. Also, the users have enjoyed the billboards and Spotify has utilized the OOH medium to the fullest giving rise to the trend of how digital brands are embracing the medium more than ever before. By using clever creative to offer a moment of reflection about the role that music and Spotify play in their lives and in culture while conveying global stories that generate a sense of community.
The 2018 year-end outdoor marketing included creative that displayed the playlists of millennials as well as playlists highlighting the Royal Wedding which was the event of the year. There were more than 50 artists including Ariana Grande, Post Malone and Shakira with Maluma who were featured in the campaign.
The outdoor campaign was launched in November end, covering a wide range of mediums such as OOH, digital and social in markets worldwide including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, US and UK.