This summer Wrangler has not only come up with an innovation in their fabric but also an equally innovative outdoor campaign to promote their new product. The new line of the brand’s fashion-cum-functionality garment collection featured on JCDecaux bus shelters. The otherwise ordinary looking ads were supported by an attractive and engaging innovation that has a thermometer and a reading indicator showing a drop in the existing temperature.
This drop in temperature exactly describes the property of their new Inficool fabric collection which is said to create a cooling sensation and keeps the temperature of the body lower by 3 degrees.
Wrangler’s summer collection 2017 revolves exclusively around this newly invented inficool fabric and it was promoted exclusively on JCDecaux bqs. Wrangler also boasts the fabric to have moisture activated technology that absorbs the moisture/sweat which in turn lowers the body temperature.
“With Summers reaching its peak, Wrangler has come up with an excellent solution to beat the heat. We are extremely happy to be associated with a brand like Wrangler who have been repeatedly placing their trust on JCDecaux Street Furniture by advertising their line of clothing on our media to receive better visibility and gain higher impact,” said Olivier Heroguelle, MD, JCDecaux India.