Titan Company Limited (earlier known as Titan Industries Limited) is an Indian luxury goods company. The lifestyle consumer brand owned by the Tata Group launched a large outdoor campaign with the theme ‘The perfect wedding gift’.
The campaign was carried across 17 Indian states. The objective of the campaign was to target consumers residing in Tier 2, Tier 3 and Tier 4 cities/towns. Basically it was meant to target market having at least one lakh population.
Commenting on the new campaign Naresh Bhandari, COO, OMI, said, “Titan is India’s leading luxury consumer brand. It has continued to evolve in line with India’s growth story. It will continue to be the market inventor and convince consumers to purchase thanks to its trending new looks and the eye catchy designs”.
Outdoor Media Integrated (OMI), the OOH vertical of Laqshya Media Group, and an expert in the lifestyle space, was entrusted the responsibility to undertake this huge campaign. The campaign was spread over three weeks during the months of April and May 2018. OMI undertook the campaign using large format impactful billboards to help generate a buzz about Titan’s extensive wedding range of products.
Billboards are one of the most effective medium used to advertise a brand. Huge billboards were placed around smaller cities and town mainly to attract and engage passersby and onlookers. Also, the wedding gift campaign from the brand drew a lot of attention due to ongoing wedding season.