Tata Steel Plant in Kalinganagr, Odisha is a state-of-the-art Steel Plant. Equipped with the most modern technologies, the plant delivers enhanced productivity with minimal environmental impact and will enable us to cater to new and promising market segments including Oil and Gas, Lifting & Excavation and Defence.
In an area that spans 1700 acres of this plant, Tata Elxsi had the opportunity to create a unique identity of the signage, which would
help the many users of the plant navigate through it. The plant is designed like a township and wayfinding was of utmost importance.
The wayfinding and signage design was inspired from the steel plant and was soaked in context. Various different sign types were designed for the maps, directions, statutory, mandatory and prohibition information, names of buildings and structures and other information to be communicated to the users. All the signs were designed with steel pipes bent to shapes to accommodate the
information, making them look like a stylised part of the environment.