In order to make the world better for the future generation, we need to recycle and reuse. Keeping that in mind, Silentnight which is the largest UK manufacturer of beds & mattresses and located in Barnoldswick, Lancashire, England unveiled a new advertising campaign to create awareness about its dedication for sustainability and stopping plastic from entering the oceans.
The campaign highlights Silentnight’s green credentials by displaying how its inventive Eco Comfort fibres, which are made from recycled plastic bottles, has averted 105 million of them from getting into the oceans each year.
The eco-friendly campaign titled “A great night’s sleep shouldn’t cost the earth” features a couple asleep in a bed on a beach. The strong motive behind the creative is to highlight the comfortable night’s sleep bestowed by Silentnight’s Eco Comfort mattresses without adversely affecting the nature. The national campaign was rolled out across different media such as digital, press and out-of-home.
Sue Benson, MD of The Market Creative, who was behind the campaign, says: “We are giving consumers a compelling reason to choose Silentnight by letting them know the extent of the environmental benefits that the Eco Comfort mattress can make. Tackling such a serious issue, it was important to have the endorsement of the Marine Conservation Society so people know they can trust the environmental claims.”
Nick Booth, marketing director at Silentnight, adds: “We’re committed to making a difference when it comes to sustainability, so we have made our eco range the focus of our new campaign. With plastic pollution becoming an increasing problem, public concern for the environment is growing. We wanted people to know that we care and are actively making a difference. Consumers can be confident that our Eco Comfort range not only offers a great night’s sleep but is kind to the environment too.”