Xiaomi has started an ambush marketing campaign to advertise Redmi K20 Pro, its latest offering. The billboards highlighting the new mobile series were placed strategically next to already existing OnePlus hoardings.
The new phone boasts features such as Qualcomm Snapdragon 855 chipset, a pop-up camera, an all-screen notch-less display in vibrant colours which are similar to the latest flagship from another Chinese company: the OnePlus 7 Pro.
The Xiaomi Redmi K20 Pro OOH billboards go straight after OnePlus with a tagline of “Starkly superior to the latest one” written in the same font as the OnePlus logo. Moreover, the billboard of OnePlus, featuring Robert Downey Jr. was overshadowed by newly installed Xiaomi Redmi billboard.
The Redmi billboard uses several “classic” OnePlus design trends to further enhance its attack and make a dig at the competitor. The red-and-white colour scheme is a OnePlus hallmark and the “flagship killer” branding has been used by OnePlus ever since it launched OnePlus One.
Lately, a lot of mobile brands have started using outdoor advertising to drive sales and increase their reach. The youth of today spends more and more time outside their homes, henceforth, OOH is playing an important role in generating awareness about newly launched products.