With each passing day, the competition is surging at a new high and asking the corporates to look fresh ways to lure customers so as to stay ahead of the clutters. No wonder that the FMCG companies are further segregating their audiences and accordingly, designing their campaigns.
It is not surprising that giant like Pepsi doesn’t want to lose even a bit of it and thus leaves no stone unturned when it comes to creativity and thinking out of the box. In this case, Pepsi is innovatively trying to quench the thirst of the country’s youth brigade for spontaneity.
Conceptualized and created by DDB MudraMax, a beach-like atmosphere at a bus stop was created to highlight Pepsi’s promise of a great weekend. This promotion campaign was created to promote this season’s communication theme i.e. celebrating the irrepressible youth spontaneity. The beach side crafted at the bqs in Delhi NCR were decorated with hay, easy chairs, stand fans, etc.
The creatively design bus stand is meant to underline the opportunity for people to get away from the scorching Delhi summer with a cool refreshing fizzy drink.
Targeted at the younger audience, the innovation intended to utilize the dwell time of commuters while they waited for buses.