OPPO is providing excellent selfie experiences to younger people around the world. In the last few years, OPPO has been focusing on selfie technology breakthroughs. OPPO worked upon selfie beautification and drove the selfie trend in the smartphone industry.
In order to celebrate the launch of the OPPO R15 series, OPPO worked along with photographer Stefen Chow for its OOH marketing campaign. In accordance with the R15 series’ slogan “Capture the true beauty”, OPPO made use of Singaporeans to focus on Singapore’s diverse cultural heritage, and made them the faces of the campaign.
According to the release, the campaign, titled “Bringing True Singaporean Beauty to Life” was inspired by the photo taking potential of OPPO’s recently launched R15 series of smartphones. It implements the use of the AI dual camera, which highlights prominent facial features as well as add layers to the photo with colors and less noise.
As per a press statement, OPPO stated that by showcasing the true beauty of Singaporeans, it targets to create “brand ambassadors of true beauty”.
“OPPO signifies youthful energy and authentic happiness, and Chow captured this beautifully. The photos not only encapsulate the camera capabilities of our new flagship R15 series, but the ethos behind our brand of capturing authentic, true beauty,” Meng Xiao, marketing manager, OPPO Singapore said.
The OPPO team worked with Chow and moved around different parts of the cities over the period of two days. In totality, the team photographed 58 Singaporeans in over 10 locations.
The captured images were exhibited at Tangs Orchard Underpass for the month of July. Additionally, the four participants who featured in OPPO’s Out-Of-Home campaign received a brand new OPPO R15 phone for their participation.